Category: Content Marketing

I’ll admit I’m kind of a thinkboi (gender neutral). I’m often more interested in the philosophies behind marketing — how we pick our campaigns, which ideas are worth exploring — than in the campaigns themselves. So when Tim Soulo asked me a question on the Ahrefs podcast that I couldn’t immediately answer, I did what any thinkboi would do: I’ve…

There isn’t actually anything “wrong” with best practices. Best practices are general guidelines for what to do in order to ensure a general baseline of success. The problem comes when you employ best practices without personalization or a point of view. Then you’re just leading with some statistically average decision and marketing to… nobody in particular. Certainly not bad enough…

If you were to perceive the world based on a skim of my Threads feed this morning, then you would be convinced that absolutely everyone is engrossed with the Beckham family drama, the only other pressing matter at hand is whether to recline your airplane seat, and the cost of $0.79 for a garlic bulb is exorbitant to the point…

I hate asking people for things. Call it years of ingrained people-pleasing if you want, but mostly, it comes from my not wanting to waste anybody’s time, including my own. So when I ask you to co-present with me in a webinar or event, it’s because there’s nobody else I wanted to ask. You were the best possible speaker (or…