We’ve Learned More About How to Appear in AI Answers
Thanks to some recent experiments and research in the marketing world (and an unfortunate, manipulative attack by a Reddit mod), we’ve learned a lot…
Content Marketing
Make Something People Want to Talk About
In my formative years as a tech entrepreneur, Paul Graham (cofounder of YCombinator), wrote a seminal essay entitled: Be Good. Most tech folks have…
You’ve Done the Audience Research… Now What?
Our friend Tommy Walker, founder of The Content Studio, contributed the following, superb, much-needed article; thank you sir! Tommy was the Editor-in-Chief at ConversionXL,…
Nobody Is Dying on Hills
One massive hurdle for would-be creators is feeling that everything they say must represent a hill they’re willing to die on. Sure, if you’re…
Getting Executive Buy-In: How to Tie Audience Research to Business Strategy
It’s a tale as old as time, or uh… for as long as you’ve been doing digital marketing: You’ve uncovered powerful audience insights that…
How to Turn Audience Research Into Content Ideas
If you’ve ever stared at a blank content calendar wondering what to create next, you’re not alone. Even the most prolific writers* sometimes feel…
The Overlooked Reason Your Content Isn’t Gaining Traction
“Your content isn’t getting amplified? Well, maybe it’s not good enough.” If I haven’t said that out loud before, I’ve definitely thought it. But…
The Digital Watercooler is Gone
I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest…
Why Do We Need Zero Click Marketing?
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. You’ve heard of zero click…
If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time
Yes, this is a rant. It’s a rant about where leadership teams allocate their marketing budget vs. where their potential customers actually pay attention.…