Zero Click Marketing

Google sends less traffic to the open web. Social platforms reward content that keeps people on-platform. AI tools answer questions before anyone opens the source. And yet, marketers are still being asked to explain growth with traffic(?!) and attribution reports that dismiss how people actually discover, trust, and buy.

That's the premise of Zero Click Marketing, the new book from Amanda Natividad and Rand Fishkin. It's an honest, tactical, occasionally unhinged, and aggressively footnoted guide to earning attention, building an audience, and growing a business when clicks are harder to come by. This isn't a "how to go viral" manual. It's a field guide for marketers, founders, and creators who need to make useful, memorable, native-to-platform work, without sacrificing their soul to the traffic graph.

Inside, you'll learn why clicks cratered, how last-click attribution sabotages strategy, how to create zero-click content, where to show up when your dashboard can't see the influence, and how to measure what actually matters: branded search lift, audience memory, temporal correlation, and the signals that show demand is building before the click ever happens.