SparkToro Blog

Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics.

There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a group’s behaviors and demographics. But, if that’s all you’re doing with the tool’s output, you’re missing out. Instead of telling you, I’ll show you. Let’s use the example of; a company

Marketing Tactics

You Are Your Moat

I don’t mind the generative AI craze. While some folks rail about the AI-generated comments that dominate their LinkedIn feed, I say, thank you for the engagement boost. Do these comments make social media a better place? Not really. But neither do the human-written, “Nice post, totally agree,” comments. (Though let’s be clear, I’ll take

Win the RFP: Nail Your Next Client Pitch With Audience Research

Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise: Clients expect these tasks to be done more efficiently and effectively than they could with internal talent alone. SEO primarily for DTC brands. PR outreach for the IT space. Social media ads for clothing and beauty brands. Blog writing

Marketing Product SparkToro

SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.

It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year of work, including a complete rebuild of the infrastructure and data sources for our product. And though, for many months, Casey, Amanda, and I feared we might lose key pieces of