Rand's Blog

Rand's Blog

Marketing, entrepreneurship, and the ongoing study of how influence spreads (with the occasional interlude on travel, pasta, TV -- the important stuff) from founder Rand Fishkin.

You’ve Got Product/Market Fit… What About Marketing/Market Fit?

You’ve just been asked to take over the marketing strategy for a new company that makes innovative, high end restaurant equipment. They need their brand and message to reach chefs and owners of independent restaurants. What’s your process? If you’re a smart, responsible, thoughtful marketer, you’ll do something like this: Step One: Figure out what…

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SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs

The Short Version Our new company, SparkToro, LLC has just completed a $1.3mm angel financing. And, because we think our structure might be right for many other businesses, we’re making our documents open-source for anyone to use. The Story SparkToro is, obviously, a product of my and my cofounder, Casey‘s, experiences in the mostly venture-backed…

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Announcing SparkToro “Trending” — a Front Page for the Web Marketing World

Over the last decade, there have been numerous attempts to create an news aggregation tool for web marketers — Threadwatch, Sphinn, Inbound.org, GrowthHackers, Alltop — but none of them quite scratched the itch. Plus, almost all of them were susceptible to rampant spam and/or ugly drama+trolling in the comments. Casey (SparkToro’s cofounder) and I have…

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