SparkToro Blog

Marketing, entrepreneurship, and the ongoing study of how influence spreads (with the occasional interlude on travel, pasta, TV -- the important stuff) from founder Rand Fishkin.

Data Marketing

Marketers Say Most of Google’s Public Statements Are False or Misleading

In July and August of 2019, 1,589 web marketers completed an online questionnaire as part of SparkToro’s Google Ranking Factors Survey. The survey aggregated marketers’ perceptions of the ranking elements used by Google’s search engine. But… it also asked a set of questions around the level of trust in Google’s public statements. Those results are

Marketing

An Unpopular List of Marketing Trends for 2019

This morning, after celebrating Geraldine’s James Beard Writing Award nomination, I foolishly Google’d “marketing trends 2019“. I’m working on some presentations, and was hoping to tie back… blah blah blah… doesn’t matter. What matters is that the results are awful. Nachos-with-fake-cheese awful. Freezer-burned-waffles awful. Gas-station-hot-dog awful. Just like you’d expect, there’s a bunch of lists

Data Marketing

Google’s European Monopoly (& Shrinking Click-Through Opportunities)

In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU’s regulatory and hefty penalties on the search giant, and despite the anecdotally stronger desire I’ve heard from European consumers to have alternatives, Google runs Europe’s web landscape. Thanks to our friends at Jumpshot, whose clickstream

Startups

Why We’re Putting A Bunch of Our Savings into TinySeed

Geraldine and I have a pretty good financial situation going. We’re in our late thirties (which, according to this ridiculous TV graphic, means we’re in a non-existent generation). We’re somewhere between the 80th-90th percentile in savings for American families (source). And we have several sources of income — our books, my startup, Geraldine’s writing+blog content