Why You Should Hire Agencies & Consultants (for everything you can)

In my first decade as a tech CEO, I consistently got advice about how building a great team was essential to building a great business. Agencies and consultants were never part of this conversation. It was always: hire full-time employees in areas where you need a competitive advantage; only hire agencies for functions you want to put on autopilot or…
Book Hiring Moz Personal

I’m Ending My Tenure on Moz’s Board & Welcoming Tara Reed and Asia Orangio

The short, short version: After stepping down as CEO in 2014, and leaving the company in 2018, as of a signature earlier today (October 10th), I’m officially off Moz’s board of directors. The incredibly impressive CEO & founder of DemandMaven, Asia (Matos) Orangio accepted my offer to fill the chairperson seat. Simultaneously, I nominated Apps Without Code‘s extraordinary founder and…
Data Hiring Marketing

Survey: 734 Marketing Professionals Share How They’re Hiring in the 2020 Recession

If you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or someone who’s looking to advance in their marketing career, this report is for you. Marketing is an immense, growing, and well-paid field, and is one of the few where credentials and alma mater mean far less than quality of work and level of knowledge.…
Hiring Psychology Startups Team

Why Elon Musk’s “People as Vectors” Analogy Resonates

In his keynote at INBOUND last year, Dharmesh Shah (Hubspot’s cofounder) shared a personal story of meeting Elon Musk and their short but powerful conversation about aligning people on a team as you would vectors in an equation. Unlike many folks in the startup world, I’m not a die-hard Musk fan. I appreciate his creativity and accomplishments, but also find…
Data Hiring Startups

Making Agency Numbers More Transparent

Benchmarks are an incredible tool for business owners and operators. They tell us where we sit on the spectrum and make our strengths and weaknesses transparent. Without them, we’re often left to wonder – am I any good at this? (Kitchen pie chart via Jotun Türkiye) Here’s a conversation I recently had with the founder of a marketing agency: Founder:…
Hiring Marketing

What Can SEOs Do That No Other Marketer Can?

I recently read an article by George Nielsen on SEJournal entitled What are SEOs Even Good At Anymore? It struck me that this is a topic about which many folks in and around web marketing professions are curious about. With some of the recent changes Google’s made around link building practices, brand biasing, and intent matching. And, since my opinions…
Hiring Marketing

The T-Shaped Web Marketer

There’s been a good amount of talk on the web about the “T-Shaped” marketer becoming a model for the future. Several articles will go into more depth than I can, but I did want to share my thoughts on the topic and an illustration I made for a recent presentation.…