Welcoming Kristy Morrison as Chief of Staff
Story time—late last year, I developed a painful, still-undiagnosed condition in my hands, likely from repetitive stress. Blah blah chronic pain, it’s hard to…
Hiring
“AI will replace all the jobs!” Is Just Tech Execs Doing Marketing
Over the weekend, I went digging for evidence that AI can, will, or has replaced a large percent of jobs. It doesn’t exist. Worse…
The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?
Introductory note from Rand: This extraordinary research was put together by the brilliant Paddy Moogan, who’s had a long career in marketing agencies, and…
The Chill Work Guide to Hiring and Managing Agencies
We recently hosted our first in-person SparkTogether event. It was a smashing success without any mishaps. I got a ton of compliments on the…
Stop Making Your Team Own Tasks. Let Them Own Programs Instead.
In a given week, I would write product descriptions, digital ad copy, pithy social media posts, a couple blog posts, and the abandoned cart…
Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role
I’m SparkToro’s VP Marketing and here’s how I spent a recent afternoon: I sifted through our Google Analytics dashboard. I was looking for our…
Maybe You Need a Fractional Marketing Director — Not a Fractional CMO
I recently blurted out during a webinar that company leaders should think beyond the role of fractional Chief Marketing Officer (fCMO) — and instead…
You can’t hire ambitious people and then ask them to stop being ambitious.
Hiring managers, executives, CEOs—especially those in tech—are proud to say that we only consider applicants with an unrelenting drive for success and a track…
SparkToro’s Mission, Vision, and Values: BELUX
Those skilled in the art of BS detection can tell you that 99% of company mission, vision, and values statements are meaningless. For corporate…
Welcome to SparkToro’s Marketing Architect: Amanda Natividad
Every few years, I stumble across a human being whose personal values, professional work, and communication style so perfectly resonates with my own that…