Category: Hiring

Hiring Marketing

The T-Shaped Web Marketer

Rand FishkinBy Rand Fishkin
There’s been a good amount of talk on the web about the “T-Shaped” marketer becoming a model for the future. Several articles will go into more depth than I can, but I did want to share my thoughts on the topic and an illustration I made for a recent presentation.…
Hiring Startups Team

What Company Culture IS and IS NOT

Rand FishkinBy Rand Fishkin
Frustrated. Disturbed. Disappointed. That’s how I feel after reading a recent article that appeared in Bloomberg Businessweek called “Job Applicants’ Cultural Fit Can Trump Qualifications.” I don’t typically like to rant against stuff on the web, but I’m worried this is a case where the popularity of the piece (note the thousand upvotes, 600+ comments, and hyper-negativity in the Reddit…
Hiring Startups Team

Startups Cannot Afford to Have Indispensable Employees (and not for the reason you think)

Rand FishkinBy Rand Fishkin
“Become indispenable to your employer.” That’s the advice I see from job training and professional coaches all the time. And I can empathize with why it exists. Many employers are not supporters of their teams, and treat human resources as, well, resources that just happen to be human. That fleshy cognition thus imbues them with all sorts of problematic and…
Hiring Marketing Moz Team

Why Every Company Should Have a Marketing-Focused Webdev Team

Rand FishkinBy Rand Fishkin
Ask any marketing consultant focused on inbound channels (SEO, social media, conversion rate optimization, email, etc.) what the most challenging part of their job is and 75%+ will say: “working with the engineering team.” This should come as no surprise. Engineering and webdev resources are, along with web marketers, the biggest scarcest and hardest to hire for web-based businesses. We…
Hiring Startups

Time Recovery Hacks

Rand FishkinBy Rand Fishkin
Startup life has intense time requirements. In the early phases, there’s a lot of nose-to-the-grindstone need, and if the company successfully scales, the internal and external demands on your time rise dramatically. With this blog, and my commitment to staying close to the everyday issues of the marketing industry, I’ve had to build up a lot of segmentation to effectively…
Hiring Moz Startups Team

Some Thoughts on Firing Employees

Rand FishkinBy Rand Fishkin
This past week, I read a terrific Quora thread on firing. The depth and breadth of answers shows the wide range of opinions and practices on the subject, and it made me think about the topic for this blog. Companies are rarely transparent about how and why they let people go, so hopefully we can be an exception here, at…
Hiring Startups Team

When Brilliant Minds Become Brilliant Jerks

Rand FishkinBy Rand Fishkin
The NYTimes Bits Blog has a worthwhile read from last week entitled “What Do You Do With the Brilliant Jerks?” I’d encourage startup founders and team members to take 8 minutes and read it thoroughly. On its face, the article didn’t strike me as especially controversial, but the comments(and some of the responses on social media) tell a different story.…

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