Why You Should Hire Agencies & Consultants (for everything you can)
In my first decade as a tech CEO, I consistently got advice about how building a great team was essential to building a great…
Hiring
I’m Ending My Tenure on Moz’s Board & Welcoming Tara Reed and Asia Orangio
The short, short version: After stepping down as CEO in 2014 and leaving the company in 2018, as of a signature earlier today, I’m…
Survey: 734 Marketing Professionals Share How They’re Hiring in the 2020 Recession
If you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or someone who’s looking to advance in their marketing…
Why Elon Musk’s “People as Vectors” Analogy Resonates
In his keynote at INBOUND last year, Dharmesh Shah (Hubspot’s cofounder) shared a personal story of meeting Elon Musk and their short but powerful…
Why I Believe in Intentional Efforts to Increase Diversity
Wil Reynolds is one of my closest friends. When I reflect on people I love, respect, and want to spend time with (even when…
Making Agency Numbers More Transparent
Benchmarks are an incredible tool for business owners and operators. They tell us where we sit on the spectrum and make our strengths and weaknesses…
What Can SEOs Do That No Other Marketer Can?
I recently read an article by George Nielsen on SEJournal entitled What are SEOs Even Good At Anymore? It struck me that this is…
Why “Checking the Boxes” Doesn’t Work for Hiring or Promoting
As founders, managers, and interviewers, we’ve all been tempted. The person we’re seeking for this position needs to be X, Y, and Z. We’ve…
The T-Shaped Web Marketer
There’s been a good amount of talk on the web about the “T-Shaped” marketer becoming a model for the future. Several articles will go…
If Management is the Only Way Up, We’re All F’d
Geraldine used to love her job at Cranium (the board game startup in Seattle, prior to the Hasbro acquisition & layoffs). She wrote questions…