Data Marketing

The Dirty Secret to Ranking #1 in Google (Part 3 of 3)

Years ago, one might reasonably separate the elements of Google’s results into distinct entities: Google News, Books, Videos, Images, Local… But today it’s near-impossible. The list of elements Google might show for a given query are so vast and varied that at the macro-level there’s really only three kinds of search results that matter: 1) Google-owned properties and answers (where…
Marketing Product SparkToro

22 Minutes on Audience Intelligence: Slides, Video, & Q+A

Last week, I was honored to join Jeff Sauer’s superb Data Driven U for a class on audience intelligence. And, thankfully, kindly, Jeff gave me permission to share our class and the subsequent Q+A on this blog. I think it’s invaluable, but frustratingly difficult to understand the answers to questions like: What can I learn about my audience and customers…