June 2014 - SparkToro

A Video About Independent Games Provides Surprising Insights into Marketing & the Web

Yesterday, a Mozzer shared this video with the company over an allstaff thread. I started watching, as I usually do, thinking that 1-2 minutes into the video I’d give up and get back to my email. Wrong. For 19 minutes and 5 seconds, I was captivated. The video isn’t lovely or beautifully done, but it is fascinating, and it told…

Marketing June 17, 2014

If Negative SEO is Possible, We Need an Irrefutable, Public Example

By Rand Fishkin

There are a tremendous number of claims from across the search marketing world that negative SEO (the practice of knocking someone else’s website/page(s) out of search results by pointing spam links at them) is not only possible, but has been done. One of the most recent and, IMO, most credible came via this SERoundtable post (where 48% of respondents to…

Data Hiring Startups June 13, 2014

Making Agency Numbers More Transparent

By Rand Fishkin

Benchmarks are an incredible tool for business owners and operators. They tell us where we sit on the spectrum and make our strengths and weaknesses transparent. Without them, we’re often left to wonder – am I any good at this? (Kitchen pie chart via Jotun Türkiye) Here’s a conversation I recently had with the founder of a marketing agency: Founder:…

Month: June 2014

A Video About Independent Games Provides Surprising Insights into Marketing & the Web

If Negative SEO is Possible, We Need an Irrefutable, Public Example

Making Agency Numbers More Transparent

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