Ambition vs. Obligation

Tonight, I’m up late, like I am almost every night. I wanted to write a different post – to put up a “big content” piece I worked on over the weekend while my wife was visiting family in California, but I got too behind on email and other obligations and so it will have to wait. But I couldn’t help…

Vanity Metrics May Not Be All Bad

It’s becoming common wisdom in the SEO, startup, and marketing worlds that so-called vanity metrics are accursed trolls of numbers, sent from the fiery deep to confuse, mislead, and prey on the weak-minded marketer. E.g: In a lot of ways, I agree with posts like those Eric Ries has written on the topic. Pivoting based on actionable metrics vs. those…

Google’s Updated SEO Advice is Almost Correct

Here’s what¬†Google¬†used to say about how to improve rankings in their search engine results: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” Here’s what they say today: “In general, webmasters can improve the rank of their sites by creating high-quality sites that users will…