Month: July 2013

Personal Psychology

Ambition vs. Obligation

Rand FishkinBy Rand Fishkin
Tonight, I’m up late, like I am almost every night. I wanted to write a different post – to put up a “big content” piece I worked on over the weekend while my wife was visiting family in California, but I got too behind on email and other obligations and so it will have to wait. But I couldn’t help…
Data Marketing

Vanity Metrics May Not Be All Bad

Rand FishkinBy Rand Fishkin
It’s becoming common wisdom in the SEO, startup, and marketing worlds that so-called vanity metrics are accursed trolls of numbers, sent from the fiery deep to confuse, mislead, and prey on the weak-minded marketer. E.g: In a lot of ways, I agree with posts like those Eric Ries has written on the topic. Pivoting based on actionable metrics vs. those…
Marketing

Google’s Updated SEO Advice is Almost Correct

Rand FishkinBy Rand Fishkin
Here’s what Google used to say about how to improve rankings in their search engine results: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” Here’s what they say today: “In general, webmasters can improve the rank of their sites by creating high-quality sites that users will…

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