Select Your Plan Below

Monthly Billing Annual Billing
Free
Ideal for:
Testing SparkToro’s functionality
$ 0 /mo
Free includes:

  • 5 searches/month
  • Keywords & Website Searches
  • Single user
  • Sampling of results only
  • Single list
  • Social contact data
Personal
Ideal for:
Small businesses, solo consultants
$ 50 /mo
Everything in Free, plus:

  • 50 searches/month
  • All Search Type
    Search for your audience by keywords, websites, and keywords used in bios.
  • Top 50 results for
    • Search keywords
    • Social accounts
    • Websites visited
  • Top 10 results for
    • Podcast, YouTube, & Reddit
      Find out which Podcasts, YouTube Channels, and Subreddits your audience visits.
  • Limited Demographics
    Find out the age, gender, job roles, and location data of your audience.
    • Gender, Age, Job Roles
    • Top 50 Words in Bio
  • Unlimited list building
    Store the results from your audience research reports in as many lists as you need.
Most Popular
Business
Ideal for:
In-house marketers, small agencies
$ 150 /mo
Everything in Personal, plus:

  • 500 searches/month
  • Up to 10 users
  • Top 150 results for
    • Search keywords
    • Social accounts
    • Websites visited
    • Podcast, YouTube, & Reddit
      Find out which Podcasts, YouTube Channels, and Subreddits your audience visits.
  • All Demographic Data
    Find out the employment, education, and skills of your audience.
    • Age
    • Gender
    • Employment
    • Education
    • Skills & Interests
  • Email & social contact data
    Contact data (including email addresses, when found) are populated for every source you add to a list. See details in this post.
Agency
Ideal for:
Marketing teams, larger agencies
$ 300 /mo
Everything in Business, plus:

  • Unlimited* searches
    Unlimited searches do not include programmatic/automated queries. If you need programmatic access, get in touch with [email protected] for information about our API.
  • Up to 100 users
  • Top 300 results for
    • Search keywords
    • Social accounts
    • Websites visited
    • Podcast, YouTube, & Reddit
  • All Demographic data
  • Full csv export of all keywords
    Download a CSV of up to 5,000 search keywords.
  • Custom Audiences
    Upload domains and/or keywords your audiences visits or search for to create a custom audience.
  • Advanced Searches
    Build complex queries using compound queries to narrow your audience down.

You may cancel your SparkToro subscription or change plans at any time, your plan will stay active until the end of your billing cycle.

Feature Comparison

Account
Free
Personal
Business
Agency
Monthly Searches
?
The maximum number of searches an account can run per month. These searches are shared by all users on an account, and refresh monthly on the subscription’s calendar day of purchase.
5
50
500
Unlimited*
Users
?
Represents how many other users can share access to this subscription. The account administrator can manage access via email invitation and add/remove users at any time.
1
1
10
100
Lists
?
Lists allow users of your account to select and store rows of data from SparkToro search results (e.g. websites, hashtags, bio keywords, social accounts, podcasts, etc.) in named lists that append email contact data.
1
Unlimited
Unlimited
Unlimited
Exports
?
Exports allow any users of your account to transform the search results from any SparkToro search or list into XLS and CSV files.
Search Types
?
The different types of searches you can use to find your audience. Search by keywords searched, websites, and keywords in bios.
Keywords & Websites
All
All
All
Users
?
Represents how many other users can share access to this subscription. The account administrator can manage access via email invitation and add/remove users at any time.
1
1
10
100
Advanced Search
?
Build complex queries using compound queries to narrow your audience down.
Custom Audiences
?
Enables upload and analysis of a CSV with keyword your audience searches for or domains you know they visit to generate an audience research report.
Audience Research
Free
Personal
Business
Agency
Search Keywords
?
The maximum number of search keywords that will be displayed for any Audience Research reports that are run.
Top 25
Top 50
Top 150
Top 300
Social Accounts
?
The maximum number of social profiles (including all the social network URLs SparkToro associates with that profile) that will be displayed for any Audience Research reports that are run.
Top 25
Top 50
Top 150
Top 300
Websites
?
The maximum number of websites that will be displayed for any Audience Research reports that are run.
Top 25
Top 50
Top 150
Top 300
Podcasts
?
The maximum number of podcasts that will be displayed for any Audience Research reports that are run.
Top 4
Top 10
Top 150
Top 300
YouTube
?
The maximum number of YouTube channels that will be displayed for any Audience Research reports that are run.
Top 4
Top 10
Top 150
Top 300
Reddit
?
The maximum number of SubReddits and comment text insights that will be displayed for any Audience Research reports that are run.
Top 4
Top 10
Top 150
Top 300
Press
?
The maximum number of press accounts that will be displayed for any Audience Research reports that are run.
Top 25
Top 50
Top 150
Top 300
Search Modifiers
?
The maximum number of search modifiers that will be displayed for any Audience Research reports that are run.
Top 25
Top 50
Top 150
Top 300
Contact Data
?
Which contact information is displayed for an account in SparkToro, social data contains the links to all their public profiles, email data are emails that are associated to the account.
Social
Social
Social & Email
Social & Email
Demographics
Free
Personal
Business
Agency
Words in Bio
?
Words that appear in bio/profile/about fields on social platforms like Twitter, Instagram, Facebook, LinkedIn, etc.
Top 50
Top 150
Top 300
Employment
?
See the top job roles & fields, top employers industries, company sizes and years of experience of your audience.
Skills & Interests
?
See the most mentioned interests and skills of your audience.
Education
?
See the education degree and type, majors, and schools of your audience.
Gender & Age
?
See estimated, percentile gender and age distribution of your audience.
Geography
?
See the cities, states, and countries in which your audience is located.
Political
?
See the political leanings of your audience based on the content they share and profiles they follow.

Plans & Billing FAQs:

What is SparkToro's cancellation policy?

You may cancel your SparkToro subscription or change plans at any time by clicking on the "cancel subscription" button on the My Account->Subscription page. Your paid plan will end on the date of your next billing cycle (i.e. the month or year anniversary of whenever you first paid for your subscription's start). We do not offer refunds for partial use, except in the cases of SparkToro-caused issues with account access or other problems. If this is the case, email us: [email protected] and we'll look into any troubles you've experienced.

Can I use software to run SparkToro searches?
How do I switch to a different plan?
Can I subscribe monthly?
Additional billing questions?

What People Say About SparkToro

"I used SparkToro during the research phase of multiple media plans and was able to source lists of podcasts for partnerships and optimize my audience targeting across Facebook, Twitter and Google Ads."
Logan Anderson
Analyst, Clarity Coverdale Fury
"SparkToro allowed us to see where our most relevant prospects live online. With that data we can now target content to include those social channels/pages/accounts where engagement is most likely."
Rob Bonham
Digital Marketing Success Manager, Milestone, Inc.
"Leveraging SparkToro's data helped me acquire new leads through Facebook ads at 27% of the average cost per lead! And it helped me discover and expand my audiences for clients with niche products and services."
Justin Adelson
Founder, Perfect Pixel Marketing
"Thanks to SparkToro we found at least 20 influential Twitter accounts we wouldn't have thought of otherwise who signed up for our tool."
Mark Traphagen
VP of Product Marketing and Training, SEO Clarity
"We use SparkToro to identify partnership opportunities for marketing our thought leadership content to niche audiences; to validate our channel and media choices for advertising, and for social media execution."
Daniel Nestle
VP Marketing Communications, Mitsubishi Heavy Industries America
"When presented with a new prospect or opportunity with a current client, we use SparkToro to learn about their target audience, find the best fit for PR/digital advertising opportunities, and explore YouTube/Podcasts (I haven't seen a tool compile those channels in one place). We've used it for multiple new business pitches to suggest industry placements the client should be considering - making us look like we have a deep knowledge of their industry without hours of in-depth research."
Bob Goricki
Director of Digital Marketing, Marcum LLP