Select Your Plan Below

Monthly Billing Annual Billing
Free
Ideal for:
Basic audience research
$ 0 /mo
Try Free
Includes:
  • 3 reports/month
  • Single user only
  • Preview data only
Personal
Ideal for:
Small businesses, solo consultants
$ 50 /mo
Sign Up Sign Up
Includes:
  • 4 reports/month
  • Single user only
  • All data types
  • Custom logo on reports
  • MCP Access
Most Popular
Business
Ideal for:
In-house marketers, small agencies
$ 150 /mo
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Everything in Personal, plus:
  • 25 reports/month
  • 10 users
  • Take Action
Agency
Ideal for:
Marketing teams, larger agencies
$ 300 /mo
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Everything in Business, plus:
  • 250 reports/month
  • 100 users

You may cancel your SparkToro subscription or change plans at any time, your plan will stay active until the end of your billing cycle.

Compare Plans

Free Personal Most PopularBusiness Agency
Reports / month 3 4 25 250
Users 1 1 10 100
Data types Preview only All All All
Custom logo – ✓ ✓ ✓
MCP access – ✓ ✓ ✓
Take Action – – ✓ ✓
What's in every report

Every report is packed with audience data.

Every SparkToro report draws from the full audience research stack. Here's the data you get with every paid plan.

audience search

Build an audience from a sentence.

"Vegan home cooks who follow plant-based nutrition creators." That's all it takes to run a full audience report and explore every data type below.

demographics

Demographics

Age, gender, seniority, company size, salary, location.

social

Social Accounts

The creators and brands your audience follows and engages with.

networks

Social Networks

Where they actually spend time: LinkedIn, X, TikTok, or somewhere quieter.

websites

Websites

The sites your audience reads. Sponsorship and SEO target lists.

press

Press & Pubs

Publications your audience trusts. PR pitch list, ready to use.

podcasts

Podcasts

Shows they actually download. Guest spots, sponsorships, target list.

youtube

YouTube

Channels with real audience overlap, ranked by relevance.

reddit

Reddit

Subreddits where your audience asks the questions they won't ask elsewhere.

apps + ai

Apps & AI Tools

Apps and AI products your audience has adopted. Integration and positioning signals.

keywords

Search Keywords

The terms they actually type. Foundation of any SEO or paid search plan.

bio words

Bio Keywords

How your audience describes themselves. The exact language for your messaging.

prompts

AI Prompts

How your audience talks to AI. A new frontier for content and product positioning.

Plans & Billing FAQs:

What is SparkToro's cancellation policy?

You may cancel your SparkToro subscription or change plans at any time by clicking on the "cancel subscription" button on the My Account->Subscription page. Your paid plan will end on the date of your next billing cycle (i.e. the month or year anniversary of whenever you first paid for your subscription's start). We do not offer refunds for partial use, except in the cases of SparkToro-caused issues with account access or other problems. If this is the case, email us: support@sparktoro.com and we'll look into any troubles you've experienced.

Can I use software to run SparkToro reports?
How do I switch to a different plan?
Can I subscribe monthly?
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What People Say About SparkToro

"I used SparkToro during the research phase of multiple media plans and was able to source lists of podcasts for partnerships and optimize my audience targeting across Facebook, Twitter and Google Ads."
Logan Anderson
Analyst, Clarity Coverdale Fury
"SparkToro allowed us to see where our most relevant prospects live online. With that data we can now target content to include those social channels/pages/accounts where engagement is most likely."
Rob Bonham
Digital Marketing Success Manager, Milestone, Inc.
"Leveraging SparkToro's data helped me acquire new leads through Facebook ads at 27% of the average cost per lead! And it helped me discover and expand my audiences for clients with niche products and services."
Justin Adelson
Founder, Perfect Pixel Marketing
"Thanks to SparkToro we found at least 20 influential Twitter accounts we wouldn't have thought of otherwise who signed up for our tool."
Mark Traphagen
VP of Product Marketing and Training, SEO Clarity
"We use SparkToro to identify partnership opportunities for marketing our thought leadership content to niche audiences; to validate our channel and media choices for advertising, and for social media execution."
Daniel Nestle
VP Marketing Communications, Mitsubishi Heavy Industries America
"When presented with a new prospect or opportunity with a current client, we use SparkToro to learn about their target audience, find the best fit for PR/digital advertising opportunities, and explore YouTube/Podcasts (I haven't seen a tool compile those channels in one place). We've used it for multiple new business pitches to suggest industry placements the client should be considering - making us look like we have a deep knowledge of their industry without hours of in-depth research."
Bob Goricki
Director of Digital Marketing, Marcum LLP

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