Select Your Plan Below

Monthly Billing Annual Billing
Free
Ideal for:
Testing SparkToro’s functionality
$ 0 /mo
  • 5 searches/month
  • Sampling of results only
  • Single list
  • Social contact data
  • Single user
Basic
Ideal for:
Small businesses, solo consultants
$ 50 /mo
  • Up to 50 searches/month
  • Top 30 social results shown
  • Top 15 text insights shown
  • Geo & Political data
  • Unlimited lists
  • Social contact data
  • Single user
Most Popular
Standard
Ideal for:
In-house marketers, small agencies
$ 150 /mo
  • Up to 300 searches/month
  • Top 100 social results shown
  • Top 100 text insights shown
  • Demographic data
    Find out the age, gender, employment, skills, interests, and education data of your audience.
  • Unlimited lists
  • Email & social contact data
    Contact data (including email addresses, when found) are populated for every source you add to a list. See details in this post.
  • Up to 5 users
Agency
Ideal for:
Marketing teams, larger agencies
$ 300 /mo
  • Unlimited* searches
    Unlimited searches do not include programmatic/automated queries. If you need programmatic access, get in touch with [email protected] for information about our API.
  • Top 250 social results shown
  • Top 250 text insights shown
  • Demographic data
  • Unlimited lists
  • Email & social contact data
  • Up to 50 users
  • Custom audiences
    Enables upload and analysis of a CSV with 1,000-100,000 social URLs (e.g. a list of customers or newsletter subscribers) through SparkToro's Audience Intelligence.

You may cancel your SparkToro subscription or change plans at any time, your plan will stay active until the end of your billing cycle.

Feature Comparison

Account
Free
Standard
Agency
Monthly Searches
?
The maximum number of searches an account can run per month. These searches are shared by all users on an account, and refresh monthly on the subscription’s calendar day of purchase.
5
50
300
Unlimited*
Users
?
Represents how many other users can share access to this subscription. The account administrator can manage access via email invitation and add/remove users at any time.
1
1
5
50
Lists
?
Lists allow users of your account to select and store rows of data from SparkToro search results (e.g. websites, hashtags, bio keywords, social accounts, podcasts, etc.) in named lists that append email contact data.
1
Unlimited
Unlimited
Unlimited
Exports
?
Exports allow any users of your account to transform the search results from any SparkToro search or list into XLS and CSV files.
Custom Audiences
?
Enables upload and analysis of a CSV with 1,000-100,000 social URLs (e.g. a list of customers or newsletter subscribers) through SparkToro's Audience Intelligence.
Audience Intelligence
Free
Basic
Standard
Agency
Social Accounts
?
The maximum number of social profiles (including all the social network URLs SparkToro associates with that profile) that will be displayed for any Audience Intelligence reports that are run.
Sampled
Top 30
Top 100
Top 250
Websites
?
The maximum number of websites that will be displayed for any Audience Intelligence reports that are run.
Sampled
Top 30
Top 100
Top 250
Podcasts
?
The maximum number of podcasts that will be displayed for any Audience Intelligence reports that are run.
Sampled
Top 100
Top 250
YouTube
?
The maximum number of YouTube channels that will be displayed for any Audience Intelligence reports that are run.
Sampled
Top 100
Top 250
Press
?
The maximum number of press accounts that will be displayed for any Audience Intelligence reports that are run.
Sampled
Top 30
Top 100
Top 250
Contact Data
?
Which contact information is displayed for an account in SparkToro, social data contains the links to all their public profiles, email data are emails that are associated to the account.
Social
Social
Social & Email
Social & Email
Text Insights
Free
Basic
Standard
Agency
Words in Bio
?
Words that appear in bio/profile/about fields on social platforms like Twitter, Instagram, Facebook, LinkedIn, etc.
Sampled
Top 15
Top 100
Top 250
Hashtags Used
?
Hashtags that were used multiple times by the searched-for audience on platforms like Twitter, Instagram, Facebook, etc.
Sampled
Top 15
Top 100
Top 250
Phrases Used
?
Phrases that were used multiple times by the searched-for audience on platforms like Twitter, Instagram, Facebook, etc.
Sampled
Top 15
Top 100
Top 250
Words Used
?
Words that were used multiple times by the searched-for audience on platforms like Twitter, Instagram, Facebook, etc.
Sampled
Top 15
Top 100
Top 250
Demographics
Free
Basic
Standard
Agency
Employment
?
See the top job roles & fields, top employers industries, company sizes and years of experience of your audience.
Skills & Interests
?
See the most mentioned interests and skills of your audience.
Gender & Age
?
See estimated, percentile gender and age distribution of your audience.
Education
?
See the education degree and type, majors, and schools of your audience.
Geography
?
See the cities, states, and countries in which your audience is located.
Political
?
See the political leanings of your audience based on the content they share and profiles they follow.

Plans & Billing FAQs:

What is SparkToro's cancellation policy?

You may cancel your SparkToro subscription or change plans at any time by clicking on the "cancel subscription" button on the My Account->Subscription page. Your paid plan will end on the date of your next billing cycle (i.e. the month or year anniversary of whenever you first paid for your subscription's start). We do not offer refunds for partial use, except in the cases of SparkToro-caused issues with account access or other problems. If this is the case, email us: [email protected] and we'll look into any troubles you've experienced.

Can I use software to run SparkToro searches?
How do I switch to a different plan?
Additional billing questions?

What People Say About SparkToro

"I used SparkToro during the research phase of multiple media plans and was able to source lists of podcasts for partnerships and optimize my audience targeting across Facebook, Twitter and Google Ads."
Logan Anderson
Analyst, Clarity Coverdale Fury
"SparkToro allowed us to see where our most relevant prospects live online. With that data we can now target content to include those social channels/pages/accounts where engagement is most likely."
Rob Bonham
Digital Marketing Success Manager, Milestone, Inc.
"Leveraging SparkToro's data helped me acquire new leads through Facebook ads at 27% of the average cost per lead! And it helped me discover and expand my audiences for clients with niche products and services."
Justin Adelson
Founder, Perfect Pixel Marketing
"Thanks to SparkToro we found at least 20 influential Twitter accounts we wouldn't have thought of otherwise who signed up for our tool."
Mark Traphagen
VP of Product Marketing and Training, SEO Clarity
"We use SparkToro to identify partnership opportunities for marketing our thought leadership content to niche audiences; to validate our channel and media choices for advertising, and for social media execution."
Daniel Nestle
VP Marketing Communications, Mitsubishi Heavy Industries America
"When presented with a new prospect or opportunity with a current client, we use SparkToro to learn about their target audience, find the best fit for PR/digital advertising opportunities, and explore YouTube/Podcasts (I haven't seen a tool compile those channels in one place). We've used it for multiple new business pitches to suggest industry placements the client should be considering - making us look like we have a deep knowledge of their industry without hours of in-depth research."
Bob Goricki
Director of Digital Marketing, Marcum LLP