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Using LinkedIn's Analytics to Inform Your SparkToro Audience Research

In this 2 minute video, Rand explains how to use LinkedIn's analytics to improve your SparkToro audience research.

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How to Build Competitive Comparison Reports with SparkToro & SimilarWeb

In this 100-second video, Rand shows how to build comparison reports with SparkToro and SimilarWeb.

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Using Filters To Get More & Better Results

In this 98 second video, Rand walks you through if the first few dozen or hundred results in SparkToro don't get you enough sources.

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What Do You Do with the Data SparkToro Gives You?

In this 95-second video, Rand shows a number of examples of how to apply the wealth of data SparkToro produces from an audience search analysis.

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Strategy-First vs. Tactics-First: How to Use SparkToro to Find Your Marketing Strategy

Choosing channels and identifying opportunities BEFORE you decide on which tactics to invest in can pay huge dividends. In this 2 minute video, Rand walks through an example of how to do precisely this in SparkToro.

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How to Generate Valuable Insights from Tiny Audiences in SparkToro

Even if your audience is only a few dozen to a couple hundred profiles in size (in an initial SparkToro search), Rand shows you how to get value and dig in deeper in this 80-second video.

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Running Comparisons of the Competition in SparkToro

In this 2 minute video, Rand shows how to analyze and compare the audience attributes, demographics, reach, and sources of influence for multiple audiences side-by-side.

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Lists: SparkToro's Most Valuable Feature You Might Not Be Using

In this 2.5 minute video, Rand shows how to make the most of SparkToro's List-building feature, and how you can get contact data and quick exports of precisely the sources you want inside the product.

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Before You Pitch a Publication, Analyze Their Audience in SparkToro

In this 90 second video, Rand walks through how highly effective PRs and outreach specialists can use the knowledge they gain about a publication to pitch them with strong rates of success.

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