SparkToro is available as an app inside ChatGPT. Once connected, you can ask ChatGPT to build SparkToro audience reports for you and pull insights from them in plain English — no copy-pasting between tabs.
Connecting SparkToro to ChatGPT
You can connect from inside ChatGPT in two ways:
- Search the Apps directory. Open ChatGPT, go to Apps, search for SparkToro, and click Connect.
- Open directly. Visit chatgpt.com/apps/sparktoro and click Connect.
The first time you connect, ChatGPT will ask you to sign in to your SparkToro account so it can access your reports. Reports the SparkToro app creates in ChatGPT count against the report allowance on your SparkToro plan, just like reports you create in the web app.
What you can ask ChatGPT to do
Once connected, you can ask things like:
- "Build a SparkToro audience for B2B marketing leaders at SaaS companies in the US."
- "What podcasts does the audience listen to?"
- "Show me the top websites and the demographics breakdown."
- "List my last few SparkToro reports."
- "How many reports do I have left this billing period?"
ChatGPT can create new reports, check the status of a report it just built, pull any of the audience sections (websites, podcasts, social accounts, demographics, brands, press, YouTube channels, subreddits, search keywords, and more), and estimate market size.
Tips for better results
- Describe people, not topics. "B2B SaaS founders" works; "SaaS marketing" doesn't.
- Put location, age, profession, and interests into the prompt. ChatGPT will pass them through to SparkToro.
- For a country other than the US, mention it. SparkToro supports US, UK, and Canada audiences; finer geography (states, cities) goes in the prompt itself.
- Wait for the report to finish before asking for sections. ChatGPT will poll for status automatically, but very fast follow-up questions may show partial data.
Coming soon
A REST API for direct programmatic access is in early access. If you want to build SparkToro into a custom workflow, join the API waitlist.
Still stuck?
If the SparkToro app doesn't appear in ChatGPT or you have trouble connecting, email support@sparktoro.com with a screenshot of what you see.