SparkToro

Get the most out of SparkToro and uplevel your marketing strategy. Monthly live sessions with Rand Fishkin and Amanda Natividad.

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If you can’t join live, you’ll get an email with the recording and slides.
Optimizing for Google vs. LLMs — Yes, they're different!
Optimizing for Google vs. LLMs — Yes, they're different!
In this episode of SparkToro Office Hours, Michael King, Founder/CEO of iPullRank, talks with SparkToro's Rand Fishkin and Amanda Natividad about the...
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SparkToro and Audience Research Mastery
SparkToro and Audience Research Mastery
SparkToro's biggest update yet! Learn all about our new "Describe Your Audience" conversational queries, and our "Take Action" feature which helps you...
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How to use SparkToro (and a bit of LLM magic) to solve 10 big marketing problems
How to use SparkToro (and a bit of LLM magic) to solve 10 big marketing problems
Rand Fishkin and Amanda Natividad have pinpointed the most common marketing problems, and using SparkToro (and a little bit of LLM magic), we'll tackl...
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Audience Research Masterclass
Audience Research Masterclass
In this episode, Amanda Natividad (VP Marketing, SparkToro) and Rand Fishkin (Co-founder & CEO, SparkToro) break down how modern marketers can truly u...
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What 332M Searches Can Tell Us About How Google Really Works
What 332M Searches Can Tell Us About How Google Really Works
We analyzed every search 130K Google users performed over 20 months to answer big, scary questions about the future of digital marketing. Questions li...
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The State of (Dis)Content
The State of (Dis)Content
Feeling the pressure to do more with less budget, time, resources, and buy-in? You’re in good company. In 2024, Tommy Walker, Founder of the Content...
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B2B Storytelling with Jay Acunzo
B2B Storytelling with Jay Acunzo
Let's transform your marketing strategy with the power of storytelling. Jay Acunzo is a renowned marketer, storyteller, and showrunner known for his e...
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Google Search Leak with Mike King and Rand Fishkin
Google Search Leak with Mike King and Rand Fishkin
Mike King and Rand Fishkin were the first to report on the Google API leak on May 27, 2024. In this SparkToro webinar, Rand and Mike gave updated info...
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A Crash Course in Google Analytics 4 (GA4)
A Crash Course in Google Analytics 4 (GA4)
Steve Lamar, GA4 expert and founder of ReallyGoodData, joins the show to give us a crash course in Google Analytics 4. --
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