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A New Tool for Influencer Intelligence


SparkToro is a new software company from Moz founder, Rand Fishkin. Our mission is to make it easier to discover any target audience's influential publications, channels, and people. Learn more about what we're building, or get notified when we launch:

Lost and Founder

A Painfully Honest Field Guide to the Startup World

Rand's book isn't like most business reads. You can't sum it up in two sentences, or even two paragraphs. There's no central thesis, just a series of stories that illustrate how foolish and harmful it can be to follow the traditional wisdom of the Silicon Valley startup world.

April 24th, 2018, Lost & Founder will be available in bookstores, online, and in an audio version. Read more about the book here, or pre-order:

Pre-Order Lost and Founder

The Latest From Rand's Blog

New Data: How Google's Organic & Paid CTRs Have Changed 2015-2018
There's good news for SEOs -- the number of searches on Google keeps growing, interest in SEO remains massively higher than other forms of web marketing, and the field is far less distrusted than even a few years ago (source). But, there's bad new…
I Wrote a Weird Kind of Business Book
For the last two years, I've been working on a book about what it's like to build a tech startup and how Silicon Valley's startup culture biases founders and companies to make a lot of poor decisions. That book, Lost and Founder, comes out in 14 days…
New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)
Over the last few years, I've been incredibly frustrated with inaccurate, unrepresentative data sources about how traffic flows on the web and where web searches take place. Some of these are well-intentioned mistakes (e.g.), while others feel like t…
Why Web Marketers Should Invest in Demand Creation
Every month, hundreds of thousands of people search on Google for "upcoming movies." And in the SEO and web marketing worlds, there are a lot of practitioners who'd argue that movie studios should be investing more effort into ranking in the lists, n…
Contrarian Take: Don't Start Your Content Marketing with "What Do My Customers Want?"
If you're in the business of content marketing, I know you've seen advice like this: "Start with your customer personas." "Create content that will resonate with your customers." "Great content is content that your customers actually want…