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A Search Engine for Audience Intelligence

SparkToro

SparkToro™ is a new software company from Moz founder, Rand Fishkin. Our mission is to make it easier to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience. Learn more about what we're building, or get notified when we launch:

Lost and Founder

Lost and Founder

A Painfully Honest Field Guide to the Startup World

Rand's book isn't like most business reads. You can't sum it up in two sentences, or even two paragraphs. There's no central thesis, just a series of stories that illustrate how foolish and harmful it can be to follow the traditional wisdom of the Silicon Valley startup world.

Lost & Founder is available now in bookstores, online, and in an audio version. Read more about the book here, or order:

Order Lost and Founder

The Latest From Rand's Blog

On SERP SEO - The Infuriating Reality of Search's Future
October 02, 2018
Last week, I was invited to give the closing talk at Brighton SEO, one of the SEO field's most well-attended events. The host, Kelvin Newman, was gracious, thoughtful, and personally still runs much of the event's operations, giving it a truly specia…
SparkToro's New Tool to Uncover Real vs. Fake Followers on Twitter
October 01, 2018
On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally flawed in a number of ways. Our SparkScore tool was built to help measure true engagement+reach (as opposed to…
The Powerhouses of the Internet Are Turning Hostile to Websites
September 25, 2018
Perhaps this was inevitable. In a system that encourages monopolies, and demands those monopolies increase growth rate and extract ever more revenue (sans caveats or exceptions), we probably shouldn't be surprised. But, we should be prepared. Go…
You've Got Product/Market Fit... What About Marketing/Market Fit?
September 13, 2018
You've just been asked to take over the marketing strategy for a new company that makes innovative, high end restaurant equipment. They need their brand and message to reach chefs and owners of independent restaurants. What's your process? If you'…
My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur
September 12, 2018
Last week, I spoke at Hubspot's INBOUND conference for the eighth year. For the first time, it was not under the auspices of my old company, Moz, nor was it centrally about web marketing. Instead, I focused on my experiences building a company and he…

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