Instantly discover what your audience reads, watches, listens-to, and follows.

Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems⁠—so you can reach them where they hang out.

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See How SparkToro Works In 2 Mintues

SparkToro crawls tens of millions of social and web profiles to find what (and who) your audience reads, listens to, watches, follows, shares, and talks about online.

What People Say About SparkToro

"SparkToro enables me to look right inside the minds of my target audience. Now I can see what they think, read, listen to, and much more... This is the most powerful tool I've ever used to understand any audience and has proved absolutely invaluable."
Stefan Drew
the Marketing Magician
"SparkToro got me up to speed on the influencers and thought leaders of a new industry. It's so much more focused, actionable and powerful than any Google Search!"
Matthew Bellows
CEO, Bodeswell.io
"I used to spend endless hours aggregating and analyzing data from separate tools then patching them together... SparkToro lets me discover spot on, higher quality insights in a fraction of the time."
Margaret Nicoll
CEO, MAKA
"SparkToro solves the problem of data based audience insights. We use it to explore partnerships (social, podcasts, youtube, etc), identify our clients' real competitors, and most importantly, better understand how our clients' ideal audiences interact online."
Mary Albright
Senior Content Engineer, WPromote
"SparkToro helps me to discover where target audiences hang out online and prioritize these opportunities quickly and effectively."
Paul Stephenson
Founder & CEO, 47 Insights
"We loved the "Hidden Gems" feature as it helped find the most engaged, geekiest part of our audience's community. We've used SparkToro to watch emerging trends and shifting interests, and to discover adjacent audiences. It's become one of our core ethnographic research tools. We can't live without it!"
Tara Hunt
CEO, Truly Inc.

Latest From the SparkToro Blog

The Dirty Secret to Ranking #1 in Google (Part 3 of 3)
Years ago, one might reasonably separate the elements of Google's results into distinct entities: Google News, Books, Videos, Images, Local... But today it's near-impossible. The list of elements Google might show for a given query are so vast and v…
The Dirty Secret to Ranking #1 on Google (Part 2 of 3)
Yesterday, we explored how Google puts their own products before any others, often regardless of quality. When they do, *even* when those results are superb, it discourages competition. Why bother building something better if Google's going to send…
The Dirty Secret to Ranking #1 on Google (part 1 of 3)
For the last few years, I've had a tongue-in-cheek phrase on my official bio that reads: "If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google." It's mostly there because I dislike standard, overly formal…
SparkToro's Statement on Racial Injustice
SparkToro is a tiny company of just two people, Casey and Rand. Our small size does not preclude us from taking a role nor from an obligation to make the world around us more fair, equitable, and diverse. We are sickened by the persistent, perniciou…