We're Working to Deliver

A Search Engine for Audience Intelligence


SparkToro is a new software company from Moz founder, Rand Fishkin. Our mission is to make it easier to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience. Learn more about what we're building, or get notified when we launch:

Lost and Founder

A Painfully Honest Field Guide to the Startup World

Rand's book isn't like most business reads. You can't sum it up in two sentences, or even two paragraphs. There's no central thesis, just a series of stories that illustrate how foolish and harmful it can be to follow the traditional wisdom of the Silicon Valley startup world.

Lost & Founder is available now in bookstores, online, and in an audio version. Read more about the book here, or order:

Order Lost and Founder

The Latest From Rand's Blog

2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More
For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing) is taking Google's market share, and plenty more. Thanks to new data generously compiled for Spark…
We Analyzed Every Twitter Account Following Donald Trump: 61% Are Bots, Spam, Inactive, or Propaganda
Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts. By far the account that's been most checked by users of the tool…
On SERP SEO - The Infuriating Reality of Search's Future
Last week, I was invited to give the closing talk at Brighton SEO, one of the SEO field's most well-attended events. The host, Kelvin Newman, was gracious, thoughtful, and personally still runs much of the event's operations, giving it a truly specia…
SparkToro's New Tool to Uncover Real vs. Fake Followers on Twitter
On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally flawed in a number of ways. Our SparkScore tool was built to help measure true engagement+reach (as opposed to…
The Powerhouses of the Internet Are Turning Hostile to Websites
Perhaps this was inevitable. In a system that encourages monopolies, and demands those monopolies increase growth rate and extract ever more revenue (sans caveats or exceptions), we probably shouldn't be surprised. But, we should be prepared. Go…