We're Working to Deliver

A Search Engine for Audience Intelligence


SparkToro is a new software company from Moz founder, Rand Fishkin. Our mission is to make it easier to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience. Learn more about what we're building, or get notified when we launch:

Lost and Founder

A Painfully Honest Field Guide to the Startup World

Rand's book isn't like most business reads. You can't sum it up in two sentences, or even two paragraphs. There's no central thesis, just a series of stories that illustrate how foolish and harmful it can be to follow the traditional wisdom of the Silicon Valley startup world.

Lost & Founder is available now in bookstores, online, and in an audio version. Read more about the book here, or order:

Order Lost and Founder

The Latest From Rand's Blog

Google in 2020: From Everyone's Search Engine to Everyone's Competitor
I've written a lot this year about the shifts we're seeing from Google -- moving from search engine to answer to engine and now to a direct competitor for an enormous number of websites and businesses. Today, I'm sharing the latest numbers from our f…
Marketers Say Most of Google's Public Statements Are False or Misleading
In July and August of 2019, 1,589 web marketers completed an online questionnaire as part of SparkToro's Google Ranking Factors Survey. The survey aggregated marketers' perceptions of the ranking elements used by Google's search engine. But... it al…
Less than Half of Google Searches Now Result in a Click
We've passed a milestone in Google's evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks. Throughout this post, I'll be using numbe…
How Much of Google's Search Traffic is Left for Anyone But Themselves?
In December of 2018, Google's CEO, Sundar Pichai, was asked a set of questions by the United States Congress. His responses left... a lot... to be desired. Source: Google 12/11/2018 Congressional Hearing Notes Thankfully, when I told friends f…
As the Antitrust Case Against Google Kicks Off, Here's Where the DOJ Should Start
Google has been, in many ways, a positive force in the worlds of technology, society, convenience, and information dissemination. It's hard to argue that any of the other tech giants (save, perhaps, Microsoft) have done as much to improve numerous a…