We're Working to Deliver

A Search Engine for Audience Intelligence

SparkToro

SparkToro is a new software company from Moz founder, Rand Fishkin. Our mission is to make it easier to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience. Learn more about what we're building, or get notified when we launch:

Lost and Founder

A Painfully Honest Field Guide to the Startup World

Rand's book isn't like most business reads. You can't sum it up in two sentences, or even two paragraphs. There's no central thesis, just a series of stories that illustrate how foolish and harmful it can be to follow the traditional wisdom of the Silicon Valley startup world.

Lost & Founder is available now in bookstores, online, and in an audio version. Read more about the book here, or order:

Order Lost and Founder

The Latest From Rand's Blog

Google's European Monopoly (& Shrinking Click-Through Opportunities)
In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU's regulatory and hefty penalties on the search giant, and despite the anecdotally stronger desire I've heard from European consumers to have…
Why We're Putting A Bunch of Our Savings into TinySeed
Geraldine and I have a pretty good financial situation going. We're in our late thirties (which, according to this ridiculous TV graphic, means we're in a non-existent generation). We're somewhere between the 80th-90th percentile in savings for Amer…
The Tyranny of Optimizing for Amplification
Every day, when I log into Twitter, open up LinkedIn, read my email, browse Trending or HN or Pocket, I'm in a perpetual statement of harsh, unrelenting judgement. To amplify or not to amplify? That is the question. Is it better to consume…
Can You Still Blog Your Way to Visibility & Credibility?
In the last handful of years, I've had a creeping sense that blog readership is dropping across the web, even as the quantity of organizations and people producing posts has grown. Stats, unfortunately, are hard to come by. Most all of the readership…
10 Problems Plaguing Influencer Marketing
Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the b…