The Best Audience Research Tool on the Web

Uncover Affinities

Find out which websites, podcasts, YouTube channels, Subreddits, and social networks your audience visits.

See Search Keywords

Discover keywords, trending keywords & questions they search for on Google.

Find the Right Social Networks

Learn which social networks, financial, lifestyle, and e-commerce platforms are popular with them.

Build & Export Lists

Get contact information for publications and people to reach out to for PR, partnerships, and ads.

Create Data-Backed Personas

Gender, age, education, skills, interests, and more demographics for any searchable audience.

Who's Using SparkToro

What's The Value They Get?

Content marketers and SEO specialists

A competitive advantage over other keyword research tools to craft more resonant, effective content

Public relations professionals

Uncovering the true sources of influence, especially hidden gems that are easier to pitch

Digital marketing agencies of all stripes

Unique data that helps win new business, retain clients, & increases team productivity

Founders and product designers

Gain a deep understanding of their target customer as they build, design, and market

Marketing strategists & performance marketers

Discover advertising, sponsorship, and improved targeting capabilities on Google/Meta/Apple/etc.

Customer research specialists

Build data-driven personas with provable customer behaviors and demographics

How much does it cost?

Prices start at $38/month

See all pricing options

See what customers are saying

"When you combine your knowledge along with SparkToro's technology and customer interviews, you can uncover whole new customer segments. So I think of it this way: Bruce Lee started kicking everyone's ass after he blended different martial arts and now we have mixed martial arts (MMA)."

Dean McBeth

Founder, Shepherd

"As an agency that prides itself on knowing the media that matters, SparkToro is invaluable. From niche B2B audiences to mass market, we're able to back-up our instincts with data and unearth hidden gems, arming us with the most comprehensive, effective target list for any campaign."

Alex Judd

Head of Impact and Planning, Clarity PR

"SparkToro is an essential audience research tool that does things nothing else does. I've used it to identify audience affinities I can use to build out Facebook Advertising audiences, and Twitter ad targeting (which we've found to be an amazing way to reach people)."