Audience Research Newsletter

We gather the most valuable learnings on audience research and email them to you.
Twice a month. Under 8 minutes of reading.
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Topics include: tactics to get more from your marketing investments, ways to earn press/PR coverage, and important changes to the online landscape.

Topics Include

Build your outreach
Tactical Tips
Specific advice on getting more from your marketing investments.
Compare
A Content Boost
Better results on your content, no matter what you produce or where you amplify it.
Prioritize
Relevant Tech News
Just the impactful updates that affect digital marketing.

What Readers Are Saying

"In the age of 'Too many newsletters' and 'Everybody's got a Substack,' it's really nice to read something that cuts through the noise."
Brendan Hufford
Founder, SEO for the Rest of Us
"If you’re a marketing nerd like me then you’re fairly snooty about what you let into your inbox. This newsletter should get the velvet rope treatment. All killer. No filler."
Katelyn Bourgoin
CEO, Customer Camp
"This newsletter has so much personality. Great nuggets and it's not fluff. Love it."
Ali Merchant
Founder, All in Manager

What To Expect

  • Insights directly from Rand Fishkin and Amanda Natividad.
  • Detailed advice on getting more from your marketing investments.
  • …And you don't need to be a SparkToro user.
  • But it's better if you are.

Read Past Editions

December 16, 2021
008: Influence Map To Guide Your Marketing Strategy
Influence maps are visual frameworks that aim to answer core questions about what people’s behaviors are and how they can be influenced.
Give it a read
November 18, 2021
007: ROI From Graveyard Facebook Pages
If you’ve found a Facebook page that has a large following but the administrator hasn’t posted in a few years, you can ask to purchase it.
Give it a read
November 4, 2021
006: Marketing Tactic, Media Pitch Advice
Today, we’re covering absurdly great ROI on a marketing tactic, media pitch advice from a PR expert, and a tip for positioning your content for Thanksgiving.
Give it a read
October 20, 2021
005: Ads, Messaging, and Content
This week we have advice on ads, messaging, and content. Also a sneak peek at next week’s #SparkToroHours special guest...
Give it a read
October 6, 2021
004: Amplify Your Content and Qualify Leads
This week we’re trying something new: three 3’s. Three audience research tips, three articles to read, and three tweets to check out...
Give it a read
September 24, 2021
003: One Effective Tip for Cold Outreach
This week we have advice on cold outreach, and a sneak peek at next week’s #SparkToroHours, where Rand will dive into amplification-worthy content...
Give it a read
September 9, 2021
002: Social Media Algorithms' Effect on Content
Algorithms that optimize for engagement end up training creators on how to behave, what to produce, and how to share their content...
Give it a read
August 30, 2021
001: Virality Frameworks; Media Pitch Advice
Viral content can be reverse-engineered and applied to the work you create. We've uncovered at least 7 ways that marketers can do this...
Give it a read

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