Welcome to the Audience Research Newsletter! We give you actionable tips to improve your audience research and your marketing strategy.
This is our last newsletter for 2021. Thank you for being a SparkToro reader and supporter. We hope you have a safe and happy holiday season, and we look forward to keep geeking out with you on marketing throughout 2022! (And if you're still looking for some delicious holiday gifts, be sure to check out our Best Damn Food & Drink Gift Guide 2021.)
Please feel free to reply to this email to tell us what you're most excited to learn from us in the new year.
🤯 3 Audience Research Tips
1) Use an influence map to guide your marketing strategy: Influence maps are visual frameworks that aim to answer core questions about what people’s behaviors are and how they can be influenced. Instead of asking “which keywords should I bid on?” you’re asking “where and how should we do marketing? And to whom?” Check out Rand's latest blog post to learn how to create your own influence map.
2) Find hidden gem YouTube channels: Next time you run a SparkToro query and look at the YouTube channels your audience engages with, be sure to use Filters to find some high engagement, hidden gem opportunities. Set a maximum subscriber count of, say, 200k subscribers (to ensure you find a niche channel) with an average view count of at least 5K (to ensure you find a highly viewed channel). And voila. For a crash course in SparkToro Filters, check out our recent Twitter thread including Rand's 2-minute video.
3) Use viral-likely formats to promote viral-unlikely links: When you have something that you know probably won’t gain traction on social media — like a webinar signup — present it in a stickier, viral-likely format. Case in point: Amanda tweeted the data showing signups from social media for our Office Hours, making the case for content opportunity on LinkedIn. (The results? 339 LinkedIn signups, and 99 Twitter signups!) Learn more about this and lots of other pro content marketing tips in our latest SparkToro Office Hours presentation on YouTube.