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Hi friend! Welcome to the Audience Research Newsletter. We gather our most valuable learnings on audience research to help you level up your marketing efforts.

This week we’re trying something new: 3 Threes. 3 audience research tips, 3 articles to read, and 3 tweets to check out.

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⚡️ 3 Audience Research Tips

1) Optimize for engagement streaks and win on social media: Publish content that keeps people on the platform (e.g. embedding video instead of linking out) and create posts that earn replies. Doing so will help you improve social media engagement, grow your audience, and ultimately help get your content amplified. Much more on this in the video of last week's #SparkToroHours: Who Will Amplify This? And Why?

2) Look to cluster sources: Need to create an outreach list or begin research on an audience? Start with clusters of information — like industry roundups, online communities, and even social media accounts. Run a free SparkScore analysis of a person in your target audience and look at the 9 accounts they engage with most.

3) Organize your outreach list: As you build out your spreadsheet of people to contact, set up columns to manage workflow. Indicate the status of each and whether you need to follow up. Better yet, create lists directly in SparkToro as you research and curate leads. Then export as a .CSV and share with your team. More tips on how to do this and how to improve cold outreach in our latest blog post.

Next Week's Office Hours: Influence-Driven Messaging

Office Hours is on October 14. Amanda and Rand will explain how to write effective messaging without breaking the bank with focus groups and surveys. RSVP to save your seat and ensure you receive the replay.
RSVP for Office Hours

📓 3 Articles to Read

1) A Gen Z perspective on podcasting: Gen Z-er Sadie Jackson wrote this deep dive into the podcast consumption habits of Gen Z. Fascinating insights here, especially the notion that “during the pandemic, many Gen Zers turned to podcasts (for the first time) to keep track of current events and news.”

2) Why using fancy fonts on social media is a bad idea: Social media and accessibility expert Alexa Heinrich recently explained the problem with special fonts on social media. They're not accessible to people who use screen readers or text-to-speech programs, and they’re often not searchable.

3) The four forces of bad content: Ryan Law at Animalz unpacks the elements of ineffective content and provides a framework for next steps, including how to create product-led content. This is a great complement to what we’ve said about amplification-worthy content.
 

🐦  3 Marketing Tweets

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That's all for now. Thank you for reading.
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