Hi friend! Welcome to the Audience Research Newsletter. We gather our most valuable learnings on audience research to help you level up your marketing efforts.
This week we’re trying something new: 3 Threes. 3 audience research tips, 3 articles to read, and 3 tweets to check out.
Want to share this with a friend? Invite them to sign up for this 2x monthly newsletter.
⚡️ 3 Audience Research Tips
1) Optimize for engagement streaks and win on social media: Publish content that keeps people on the platform (e.g. embedding video instead of linking out) and create posts that earn replies. Doing so will help you improve social media engagement, grow your audience, and ultimately help get your content amplified. Much more on this in the video of last week's #SparkToroHours: Who Will Amplify This? And Why?
2) Look to cluster sources: Need to create an outreach list or begin research on an audience? Start with clusters of information — like industry roundups, online communities, and even social media accounts. Run a free SparkScore analysis of a person in your target audience and look at the 9 accounts they engage with most.
3) Organize your outreach list: As you build out your spreadsheet of people to contact, set up columns to manage workflow. Indicate the status of each and whether you need to follow up. Better yet, create lists directly in SparkToro as you research and curate leads. Then export as a .CSV and share with your team. More tips on how to do this and how to improve cold outreach in our latest blog post.