For any audience you research, SparkToro surfaces the sources that audience pays attention to across several areas:
- Demographics such as gender, age, job title, salary, skills, education, and location
- Social accounts they follow, across networks like LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Reddit, and Threads
- Websites they visit, including press and media
- YouTube channels and podcasts they tune into
- Apps and platforms they use, from social networks to search and AI tools
- Keywords, brands, and AI prompt topics associated with them
Coverage is broadest for sources with a meaningful public, behavioral footprint. Very small or private accounts, sites, and shows may not appear. For more on how this data is built, see how SparkToro knows what an audience pays attention to.