SparkToro is built on anonymized, aggregated clickstream data and public LinkedIn profiles. The clickstream data we use is anonymized and combined across large panels, and we do not sell personal data or build profiles of individual people.
SparkToro reports describe audiences in aggregate. The goal is to tell you what a group of people pays attention to, not to identify or profile any single individual.
If you have a specific privacy request, see our Privacy Policy or email support@sparktoro.com.