Data Marketing

What Do Correlation Metrics Really Tell Us About Search Rankings?

I’m excited to see the marketing field getting more interested in correlation data and metrics around SEO. There’s a lot of folks citing data from SearchMetrics’ UK Study, from Mark Collier’s Open Algorithm project, and from Moz’s own ranking factors and follow-up reports. (Searchmetrics’ study at left, OpenAlgorithm at right) The trouble is how this data gets perceived and interpreted…
Hiring Startups Team

What Company Culture IS and IS NOT

Frustrated. Disturbed. Disappointed. That’s how I feel after reading a recent article that appeared in Bloomberg Businessweek called “Job Applicants’ Cultural Fit Can Trump Qualifications.” I don’t typically like to rant against stuff on the web, but I’m worried this is a case where the popularity of the piece (note the thousand upvotes, 600+ comments, and hyper-negativity in the Reddit…