Category: Office Hours

AI/LLMs Office Hours Research

Office Hours: Can You Actually Track AI Visibility?

Amanda NatividadBy Amanda Natividad
“Can you even track AI visibility?” That was the question behind this SparkToro Office Hours session — on March 11, 2026. Because if you’ve used ChatGPT, Claude, Gemini, or Google AI Mode for more than five minutes, you already know the problem: ask the same question twice, and you probably won’t get the same answer twice. Different brands. Different order.…
Content Marketing Marketing Office Hours

Office Hours: B2B Storytelling: How to Make Your Brand Their Favorite

Amanda NatividadBy Amanda Natividad
“What’s the best Disney movie of all time?” Before you answer — you’re already proving the point. In this episode of SparkToro Office Hours from a few years back, Jay Acunzo breaks down one of the most important (and most ignored) truths in B2B storytelling: people don’t choose what’s objectively best. They choose what feels like their favorite. A lot…
Marketing Office Hours Tactics

Office Hours: How to Write Influence-Driven Marketing Messaging

Amanda NatividadBy Amanda Natividad
“Where we’re going, we don’t need… roads.” Slip on your self-lacing Nike Mags, and buckle up in the DeLorean. We’re going back to 2021 to that time I (Amanda) presented on writing influence-driven marketing messaging. A lot has changed since then. AI wasn’t yet swallowing every marketing conversation whole, “zero-click” was just starting to take off, and plenty of marketers…

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