Does Your Website Still Matter in the Zero-Click Era?
Scholars are divided, but we’re still believers. The website may be visited less, by fewer people, but it’s the only place to give your…
Zero Click
New Research from Similarweb: How AI Brand Mentions Influence Direct Visits & Traditional Search Queries
If my brand shows up in AI answers, does that have real impact on my marketing? Do people search more for my brand? Do…
Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers
Last week, we published data in concert with Similarweb showing the latest rates of Google’s Zero-Click Searches in the United States. As promised, we’re…
The Click Is Now Optional. Here’s What Isn’t.
Hold onto your butts. Rand’s got new research and it’s a doozy. With Similarweb’s clickstream panel, Rand found that in the first four months…
In 2026, Less than One Third of Google Searches Still Send a Click
In the first four months of 2026, a whopping 68.01% of Google searches ended without a click. Thanks to AI features, instant answers, UI…
Inimitable Product is the New “Make Great Content”
For 25 years, Google told websites to “just make great content,” and they’d sort out the rest. This advice was incomplete, problematic, and reductive,…
5 Strategic Features that Predict Survival in the Zero-Click Era
No amount of tactical excellence can save you. That’s the lesson in the zero-click era — you can be the best meme-maker on social,…
If Search Captures Demand, Public Evidence Creates It
Note: If you prefer audio, you can listen to a slightly-less polished version of this blog post on my show, the Zero Click Marketing…
New Research: Influence Happens Everywhere, an analysis of the 5,000 most-visited sites on the mobile and desktop web
Several weeks ago, I published some important research about where search happens on the web. Spoiler: everywhere, but ~73% is still Google. This data,…
New Research: Search Happens Everywhere; an Analysis of 41 Websites with Significant Search Activity
For 25 years, web search meant Google (and a little bit of Bing, Yahoo, and DuckDuckGo). But in the past 2.5 years, it’s often…