Month: April 2026

Audience Research Newsletters

Audience Research Newsletter: Mini Buyer Persona; Podcast Pitch Advice; Influence Maps

Amanda NatividadBy Amanda Natividad
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing what we believe is still salient today. For the newest, freshest advice on audience research and doing better marketing, subscribe here so you don’t miss new editions! We send this newsletter twice per month. Make a…
5-Minute Whiteboards SEO Zero Click

5 Strategic Features that Predict Survival in the Zero-Click Era

Rand FishkinBy Rand Fishkin
No amount of tactical excellence can save you. That’s the lesson in the zero-click era — you can be the best meme-maker on social, the greatest editor in short-form video, the best keyword researcher the SEO world has ever known… it won’t matter. If your website and business model are things Google and AI can disintermediate, they will. This is…
Product SEO SparkToro

NEW Upgraded Keyword Data in SparkToro’s Audience Research Reports

Rand FishkinBy Rand Fishkin
One of the challenges we face at SparkToro is deciding between comprehensiveness vs. relevance in the audience data we deliver. In a nutshell, it’s the difference between knowing all the behaviors an audience might have (including the weird, random affinities, strange correlations, and surprising overlaps) vs. the ones that are most useful and compelling to a marketing campaign. Historically, we’ve…

Keep up with SparkToro®