Month: November 2022

Events Personal

The Best Damn Food & Drink Gift Guide 2022

Rand FishkinBy Rand Fishkin
For the third year in a row, we’re back! Our annual food and drink gift guide features our favorite products — ones we’ve used ourselves, received as gifts, and/or gifted to others.  Like last year (and the year before), there’s no ulterior motive. There are no affiliate links or kickbacks. Just the products we love and most often recommend to…
Data Marketing

Which 3rd-Party Traffic Estimate Best Matches Google Analytics?

Rand FishkinBy Rand Fishkin
In July and August of this year, SparkToro solicited (via Twitter, our email newsletter, LinkedIn, Facebook, and Instagram) voluntary sharing of Google Analytics data from the web marketing community. Over 1,000 participants shared their websites’ traffic (through GA’s oAuth function) with us. We then acquired metrics from four providers of traffic estimate data—SEMRush, Datos, SimilarWeb, and Ahrefs*—and compared these against…

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