The Final Chapter of My First Startup
I’ve told this story only once before. Never in writing. Never on video. My voice was shaky and I barely stumbled through it. But…
Moz
In 2020, Two Thirds of Google Searches Ended Without a Click
In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click…
I’m Ending My Tenure on Moz’s Board & Welcoming Tara Reed and Asia Orangio
The short, short version: After stepping down as CEO in 2014 and leaving the company in 2018, as of a signature earlier today, I’m…
The Future of SEO Has Never Been Clearer (nor more ignored)
I can’t recall a time over the past fifteen years where the next five years in the world of search engines and SEO seemed…
My Last Day at Moz. My First Day at SparkToro.
17 years ago, I dropped out of college to work with my mom, Gillian, on the business that became Moz. For 7 years (from…
Moz Returns to SEO
Preface: This is a hard post to write, and one that’s taken far longer than I hoped to publish. Never before have I been…
What I’d Change, Keep the Same, & Don’t Yet Know
The older I get, the less sure of myself I become. Certainty, it seems, diminishes with age. Hopefully, that’s part of the “wisdom of…
My Complicated Relationship with No Longer Being CEO
It’s been 22 months since I stepped down as the CEO of Moz and turned over the role to my longtime Chief Operating Officer…
Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?
From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same,…
Why I Believe in Intentional Efforts to Increase Diversity
Wil Reynolds is one of my closest friends. When I reflect on people I love, respect, and want to spend time with (even when…