May 2024 - SparkToro

Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?

I go to a lot of conferences. They built my career, and I have a soft spot in my heart for them. But, best I can tell, 2023 had both the fewest marketing conferences and the fewest total attendees of any year in the past 15. Meanwhile, counterintuitively, there have never been more digital marketing professionals, nor a time when…

Marketing Tactics May 12, 2024

The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)

By Amanda Natividad

I have one rule before I ever pitch myself to join someone’s podcast or YouTube show, write a guest post for someone’s blog, or present at someone’s webinar or conference. I listen to, read, or watch their content. At least one show, a handful of their blog posts, or find and watch a recording of their event. I never break…

Marketing Product SparkToro Tactics May 5, 2024

Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics.

By Rand Fishkin

There’s nothing wrong with running a quick SparkToro audience search, scrolling around for 5 minutes, and coming away savvier and better-informed about a group’s behaviors and demographics. But, if that’s all you’re doing with the tool’s output, you’re missing out. Instead of telling you, I’ll show you. Let’s use the example of Klaviyo.com; a company whose marketing automation, email segmentation,…

Month: May 2024

Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?

The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)

Don’t just “Get a sense” for your customers. Make audience research actionable through revenue-lifting tactics.

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