Why Web Marketers Should Invest in Demand Creation
Every month, hundreds of thousands of people search on Google for “upcoming movies.” And in the SEO and web marketing worlds, there are a…
Contrarian Take: Don’t Start Your Content Marketing with “What Do My Customers Want?”
If you’re in the business of content marketing, I know you’ve seen advice like this: “Start with your customer personas.” “Create content that will…
How to Choose a Startup Name that Reduces Marketing Friction
A few months ago, I settled on a name for my new company. Since the launch two weeks ago, I’ve received the question, “why…
Why Elon Musk’s “People as Vectors” Analogy Resonates
In his keynote at INBOUND last year, Dharmesh Shah (Hubspot’s cofounder) shared a personal story of meeting Elon Musk and their short but powerful…