Why “Optimization” is a Terrible Way to Think About SEO

Sometimes we make assumptions that lead us in the wrong direction. I’ve made plenty, and I’ll continue to make them for as long as I’m alive. And sometimes, we’re inadvertently responsible for wrong assumptions made by others. When that’s the case (and we notice it), there’s an obligation to correct the misunderstanding. I recently encountered an example of this in…

Startups Cannot Afford to Have Indispensable Employees (and not for the reason you think)

“Become indispenable to your employer.” That’s the advice I see from job training and professional coaches all the time. And I can empathize with why it exists. Many employers are not supporters of their teams, and treat human resources as, well, resources that just happen to be human. That fleshy cognition thus imbues them with all sorts of problematic and…

The Most Followed Twitter Users with “SEO” in Their Bio

I was playing around on Followerwonk tonight (man that tool is awesome) and was puzzled by the bio search results for “SEO.” Have a look: ┬áDanny Sullivan’s Twitter profile certainly makes sense, but the ones above him are curious. I’ve never heard of any of these folks (which certainly could be my fault for being more heads-down lately), nor are…