Marketing Psychology

Outreach Tips (better than anything you’ll find searching Google)

It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass of bandwidth-consuming time vampires mixed in with people and sources you actually *want* to hear from, forcing you to pan for gold amidst the sans serif grays and post-modern white of your mail provider’s “productivity-centric” user…
Marketing Startups

Where Should You Start Marketing a New Business or Product?

There’s no question I get more when presenting on startup marketing than this: “I feel so overwhelmed… Where do I even start?” It’s a fair response, one for which I have great empathy. If you start consuming information about marketing a business online, the rabbit hole can quickly lead to some very overwhelming and, in my opinion, misleading advice. When…