Month: February 2014

Hiring Marketing

What Can SEOs Do That No Other Marketer Can?

Rand FishkinBy Rand Fishkin
I recently read an article by George Nielsen on SEJournal entitled What are SEOs Even Good At Anymore? It struck me that this is a topic about which many folks in and around web marketing professions are curious about. With some of the recent changes Google’s made around link building practices, brand biasing, and intent matching. And, since my opinions…
Marketing

Content Marketers Could Become Their Own Worst Enemy

Rand FishkinBy Rand Fishkin
Content is powerful. It helps websites and companies earn traffic, earn amplification through social media, build trust with an audience, all at a cost far lower than traditional or online paid marketing channels. But, sometime in the next few years, I’m worried that it may become a more challenging, more risky, and less dividend-paying investment. The problem is (or will…

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