Advertising Data Marketing Tactics

What if Performance Advertising is Just an Analytics Scam?

“What the pandemic showed is we can take marketing down to zero and still have 95% of the same traffic as the year before. So we’re not going to forget that lesson.” – Brian Chesky (via Campaign) In 2020, AirBnB cut $542 million of performance advertising spend and saw no measurable falloff in attributable sales. They continued this ad-slashing practice…