SparkToro Blog

Win the RFP: Nail Your Next Client Pitch With Audience Research

Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise: Tactical: Mastery of a specific tactic in a domain (e.g. handle all the Meta ads for your online shop) Domain: Deep knowledge of a given industry (e.g. PR strategy in the healthcare space) Clients expect these tasks to be done more efficiently and effectively…
Hiring Industry Team

Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role

I’m SparkToro’s VP Marketing and here’s how I spent a recent afternoon: I sifted through our Google Analytics dashboard. I was looking for our most popular pages and copying them into a spreadsheet so that we can keep track of what needs to be updated for the public launch of SparkToro V2. I included the title of the page, link,…
Events Personal

The Best Damn Food & Drink Gift Guide on the Internet 2023

Here it is, our fourth annual edition! The first three were just practice for this masterpiece of culinary and imbibable magnificence. Because this year, our food and drink gift guide isn’t just the usual excellent selection — products we’ve used, received and enjoyed, and/or gifted — it’s also chock-full of pithy commentary on important topics like the politics of tiki…
SparkToro Team

Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team

How is it only August? It feels like two years since January. Especially here at SparkToro, where the year’s had so much upheaval, despite our attempts to maintain Chill Work. Shortly after our pricing change in February, Twitter/X’s new owner announced a bevy of pricing and access changes to their API, including the deprecation of data SparkToro’s infrastructure relied on…
Marketing Startups Tactics

How One Media Placement Led to 1,600 Customers — And How You Can Do It Too

“But, customer acquisition isn’t how you measure the success of public relations.” I didn’t have formal PR or marketing training and still, I knew it was a ridiculous KPI. This was during my time at direct-to-consumer (DTC) healthy snack startup NatureBox. We were a series A startup, a lean team that needed to grow our business quickly. It just wasn’t…
Marketing

A Marketing Team’s FAQ for Meta’s Threads App (Plus, Findings From Our Survey!)

If you work in marketing, there’s a good chance your leadership has asked you about Threads. If you work in social media marketing, then leadership has almost certainly asked for your early reaction to Meta’s Twitter clone. Should we make an account? Should we cross-post from our top-performing social media channel? What’s our content strategy? Whew. Take a deep breath,…