As the Antitrust Case Against Google Kicks Off, Here’s Where the DOJ Should Start

Google has been, in many ways, a positive force in the worlds of technology, society, convenience, and information dissemination. It’s hard to argue that any of the other tech giants (save, perhaps, Microsoft) have done as much to improve numerous aspects of the lives of people around the world. But in building services outside their core web search business —…

Why We’re Putting A Bunch of Our Savings into TinySeed

Geraldine and I have a pretty good financial situation going. We’re in our late thirties (which, according to this ridiculous TV graphic, means we’re in a non-existent generation). We’re somewhere between the 80th-90th percentile in savings for American families (source). And we have several sources of income — our books, my startup, Geraldine’s writing+blog content licensing, some investments, speaking, and…

Can You Still Blog Your Way to Visibility & Credibility?

In the last handful of years, I’ve had a creeping sense that blog readership is dropping across the web, even as the quantity of organizations and people producing posts has grown. Stats, unfortunately, are hard to come by. Most all of the readership data is from blogging’s golden era — 2001-2012 (or so) — when several reputable organizations regularly published…

The Powerhouses of the Internet Are Turning Hostile to Websites

Perhaps this was inevitable. In a system that encourages monopolies, and demands those monopolies increase growth rate and extract ever more revenue (sans caveats or exceptions), we probably shouldn’t be surprised. But, we should be prepared. Google is referring less outgoing traffic to websites for the first time in its 17 year history (at least in the US, where its…

My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur

Last week, I spoke at Hubspot’s INBOUND conference for the eighth year. For the first time, it was not under the auspices of my old company, Moz, nor was it centrally about web marketing. Instead, I focused on my experiences building a company and helping other entrepreneurs build their companies…. And I think, this was one of the best received…

A New, Free Tool to Determine the True Influence of a Twitter Account

Number of followers is a crap metric. And yet, as I’ve been watching and learning from folks who do content marketing, PR-focused outreach, social media marketing, and influencer campaigns, I’ve found that more than 90% of the time… that’s *exactly* what people use. They’ll nod their heads and say “yeah, I know it can be gamed,” or “yeah, some people…

SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs

The Short Version Our new company, SparkToro, LLC has just completed a $1.3mm angel financing. And, because we think our structure might be right for many other businesses, we’re making our documents open-source for anyone to use. The Story SparkToro is, obviously, a product of my and my cofounder, Casey‘s, experiences in the mostly venture-backed worlds of software startups. The…

A Welcome to SparkToro’s Cofounder: Casey Henry

In 2011, in one of my favorite hiring stories, a longtime SEOmoz community member joined our team. He’d been contributing to the blog for years, commenting and emailing with us, even building some SEOmoz-related side projects. He was young (as was I), but had the temperament and demeanor of a much older soul. Geraldine even described him as “a cranky…