The Powerhouses of the Internet Are Turning Hostile to Websites

Perhaps this was inevitable. In a system that encourages monopolies, and demands those monopolies increase growth rate and extract ever more revenue (sans caveats or exceptions), we probably shouldn’t be surprised. But, we should be prepared. Google is referring less outgoing traffic to websites for the first time in its 17 year history (at least in the US, where its…

My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur

Last week, I spoke at Hubspot’s INBOUND conference for the eighth year. For the first time, it was not under the auspices of my old company, Moz, nor was it centrally about web marketing. Instead, I focused on my experiences building a company and helping other entrepreneurs build their companies…. And I think, this was one of the best received…

A New, Free Tool to Determine the True Influence of a Twitter Account

Number of followers is a crap metric. And yet, as I’ve been watching and learning from folks who do content marketing, PR-focused outreach, social media marketing, and influencer campaigns, I’ve found that more than 90% of the time… that’s *exactly* what people use. They’ll nod their heads and say “yeah, I know it can be gamed,” or “yeah, some people…

SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs

The Short Version Our new company, SparkToro, LLC has just completed a $1.3mm angel financing. And, because we think our structure might be right for many other businesses, we’re making our documents open-source for anyone to use. The Story SparkToro is, obviously, a product of my and my cofounder, Casey‘s, experiences in the mostly venture-backed worlds of software startups. The…

A Welcome to SparkToro’s Cofounder: Casey Henry

In 2011, in one of my favorite hiring stories, a longtime SEOmoz community member joined our team. He’d been contributing to the blog for years, commenting and emailing with us, even building some SEOmoz-related side projects. He was young (as was I), but had the temperament and demeanor of a much older soul. Geraldine even described him as “a cranky…

I Wrote a Weird Kind of Business Book

For the last two years, I’ve been working on a book about what it’s like to build a tech startup and how Silicon Valley’s startup culture biases founders and companies to make a lot of poor decisions. That book, Lost and Founder, comes out in 14 days… I’m the usual mix of excitement and nervousness, elation and fear. The face…

New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)

Over the last few years, I’ve been incredibly frustrated with inaccurate, unrepresentative data sources about how traffic flows on the web and where web searches take place. Some of these are well-intentioned mistakes (e.g.), while others feel like they’ve got a specific motivation. But one source that’s been consistently excellent is Jumpshot, a collector and provider of anonymized, clickstream-level data…

Why Web Marketers Should Invest in Demand Creation

Every month, hundreds of thousands of people search on Google for “upcoming movies.” And in the SEO and web marketing worlds, there are a lot of practitioners who’d argue that movie studios should be investing more effort into ranking in the lists, news items, and search results that show for those queries. After all, according to the Moz Explorer tool,…