In 2020, Two Thirds of Google Searches Ended Without a Click
In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click…
Marketing Personas Are Almost Always a Boondoggle (but they don’t have to be)
Boss: “We need marketing personas for each of our customer targets.”You: “Got it. What problems are these personas meant to solve?”Boss: “You know, um……