How We’d Market a $400 Skincare Device Before Black Friday
I’ve been trying to streamline my skincare routine while still getting solid results. The 10-step Korean skincare routine? It’s lovely, but I no longer…
Audience Research Briefs
When Your Audience Isn’t Who You Think They Are
Picture the audience for commercial backup power, and you probably see an electrician on a ladder, hard hat and all. And if you were…
How We’d Market to Software Developers at Startups
How do you market to developers? Developers have a reputation: they block your ads, they smell marketing-speak from three sentences away, they trust a…
How Do You Market to a Double-Sided Marketplace?
At last week’s SparkToro Office Hours, someone asked about how to incorporate audience research into a marketing strategy for a double-sided marketplace. That has…
Audience Research Brief: How We’d Market to Mid-Market RevOps Leaders
But seriously, how does audience research inform your marketing strategy? I often say audience research is the heart of it all. And in a…