Category: Audience Research Briefs

Audience Research Briefs Marketing

When Your Audience Isn’t Who You Think They Are

Amanda NatividadBy Amanda Natividad
Picture the customer for commercial backup power, and you probably see an electrician on a ladder, hard hat and all. And if you were to describe that audience in three numbers, it would be this: 67-93K reachable people, an estimated $4.2-$5.8B in annual work, and +1.3% year-over-year. It’s a real, sizable, stable niche. But when we ran a SparkToro report…
Audience Research Briefs

How We’d Market to Software Developers at Startups

Amanda NatividadBy Amanda Natividad
How do you market to developers? Developers have a reputation: they block your ads, they smell marketing-speak from three sentences away, they trust a random GitHub repo over your whole campaign, and if they’re reading this, they are rolling their eyes (hi Casey!). So most teams either throw money at LinkedIn ABM, or they decide developers are “unmarketable” and go…
Audience Research Briefs Marketing Tactics

How Do You Market to a Double-Sided Marketplace?

Amanda NatividadBy Amanda Natividad
At last week’s SparkToro Office Hours, someone asked about how to incorporate audience research into a marketing strategy for a double-sided marketplace. That has lived in my head rent-free since. A double-sided marketplace, what’s that? That’s a marketplace that supports both vendors and end users. Think of TheKnot, which provides resources for people planning their own wedding, and for the…
Audience Research Briefs Marketing Tactics

Audience Research Brief: How We’d Market to Mid-Market RevOps Leaders

Amanda NatividadBy Amanda Natividad
But seriously, how does audience research inform your marketing strategy? I often say audience research is the heart of it all. And in a sense, I don’t think most marketers would disagree. We use different words for it — customer insight, positioning, voice of customer, ICP development — but a lot of it comes down to the same questions: What…

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