Less than Half of Google Searches Now Result in a Click

We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks. Throughout this post, I’ll be using numbers from the clickstream data company, Jumpshot. They are, in my opinion, the best, most reliable source of information on what happens inside…

How Much of Google’s Search Traffic is Left for Anyone But Themselves?

In December of 2018, Google’s CEO, Sundar Pichai, was asked a set of questions by the United States Congress. His responses left… a lot… to be desired. Source: Google 12/11/2018 Congressional Hearing Notes Thankfully, when I told friends from clickstream data provider Jumpshot about this, they were able to send me numbers that give far better answers to Congress and…

An Unpopular List of Marketing Trends for 2019

This morning, after celebrating Geraldine’s James Beard Writing Award nomination, I foolishly Google’d “marketing trends 2019“. I’m working on some presentations, and was hoping to tie back… blah blah blah… doesn’t matter. What matters is that the results are awful. Nachos-with-fake-cheese awful. Freezer-burned-waffles awful. Gas-station-hot-dog awful. Just like you’d expect, there’s a bunch of lists from the usual suspects —…

Google’s European Monopoly (& Shrinking Click-Through Opportunities)

In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU’s regulatory and hefty penalties on the search giant, and despite the anecdotally stronger desire I’ve heard from European consumers to have alternatives, Google runs Europe’s web landscape. Thanks to our friends at Jumpshot, whose clickstream panel covers billions of searches…

Can You Still Blog Your Way to Visibility & Credibility?

In the last handful of years, I’ve had a creeping sense that blog readership is dropping across the web, even as the quantity of organizations and people producing posts has grown. Stats, unfortunately, are hard to come by. Most all of the readership data is from blogging’s golden era — 2001-2012 (or so) — when several reputable organizations regularly published…

10 Problems Plaguing Influencer Marketing

Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the big challenges influencer marketing faces in 2018 and beyond. Photo credit: Aleyda Solis on Twitter The…

Google CTR in 2018: Paid, Organic, & No-Click Searches

When Google’s search results look like this, content creators, web searchers, and Google all win. When they look like this (or this, or this, or this), it’s mostly just Google and searchers who benefit. Content creators? Not so much. Some clicks might still flow through to the folks who created the content Google’s scraping and re-publishing (ironically enough, something that…

2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More

For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing) is taking Google’s market share, and plenty more. Thanks to new data generously compiled for SparkToro from Jumpshot, a clickstream data provider that monitors more than 10 million desktop and mobile devices in the US,…

On SERP SEO – The Infuriating Reality of Search’s Future

Last week, I was invited to give the closing talk at Brighton SEO, one of the SEO field’s most well-attended events. The host, Kelvin Newman, was gracious, thoughtful, and personally still runs much of the event’s operations, giving it a truly special, authentic, non-corporate feel. My presentation centered on the shift in Google’s behavior over the last few years away…

SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter

On our journey to creating a great search tool for audience intelligence, we realized that the data we use to measure influence is fatally flawed in a number of ways. Our SparkScore tool was built to help measure true engagement+reach (as opposed to mere following). But the other big problem is fake followers — accounts that exist on Twitter, technically…