20 Zero Click Marketing Questions Everyone’s Asking
Huzzah! Zero Click Marketing is finally live. After two years of pain, sweat, and countless edits, the book Amanda and I have been writing…
Marketing
What Pokemon Pokopia Taught Me About the Future of Marketing
I have a marketing prediction: “Made entirely by humans” will become a premium signal. As AI tools make it easier than ever to produce…
Algorithms Don’t Just Happen to Us — We Train Them.
Everyone’s really mad about iced coffee right now. “Don’t bring it to job interviews!” one Fortune 500 recruiter said. “Shut up, you bootlickers!” Starbies…
How We’d Market a $400 Skincare Device Before Black Friday
I’ve been trying to streamline my skincare routine while still getting solid results. The 10-step Korean skincare routine? It’s lovely, but I no longer…
The Best Persona Tool On the Web Is Now Live
Starting today, SparkToro’s persona-generation tool is now live and available to all our business and agency-tier subscribers, and it really is the best product…
Does Your Website Still Matter in the Zero-Click Era?
Scholars are divided, but we’re still believers. The website may be visited less, by fewer people, but it’s the only place to give your…
7 Reasons Every Marketing Team Should Monitor Brand Mentions
Wait a minute… are you telling me you’re only doing brand monitoring for reputation management?! What is this, 2004? It’s time for an upgrade,…
Creating and Promoting Were Never the Same Decision
I’ll admit I’m kind of a thinkboi (gender neutral). I’m often more interested in the philosophies behind marketing — how we pick our campaigns,…
New Research from Similarweb: How AI Brand Mentions Influence Direct Visits & Traditional Search Queries
If my brand shows up in AI answers, does that have real impact on my marketing? Do people search more for my brand? Do…
When Your Audience Isn’t Who You Think They Are
Picture the audience for commercial backup power, and you probably see an electrician on a ladder, hard hat and all. And if you were…