Why the Worst Search Marketers Start Content Strategy with “SEO Keywords” — 5-Minute Whiteboard
I’m worried. Worried that thousands of agencies, in-house practitioners, and even marketing leaders who should know better are STILL prioritizing their content efforts based primarily or entirely on keywords for search.
I get it. 10 years ago, that practice worked. It still technically works in a number of fields. Prioritize keywords, create content, publish, get links and ranking signals, earn…