Events Personal

The Best Damn Food & Drink Gift Guide on the Internet 2023

Here it is, our fourth annual edition! The first three were just practice for this masterpiece of culinary and imbibable magnificence. Because this year, our food and drink gift guide isn’t just the usual excellent selection — products we’ve used, received and enjoyed, and/or gifted — it’s also chock-full of pithy commentary on important topics like the politics of tiki…
Events Industry Marketing Psychology

Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast…

Over on Mastodon, SparkToro CEO Rand Fishkin and Seer Interactive CEO Wil Reynolds were chatting about the blind advice of “Raise your rates!” and “Don’t speak for free!” They floated the idea of a co-authored blog post, and I (SparkToro’s VP Marketing Amanda Natividad) promptly chimed in. This blog post was written by all of us, with quotes from those…
Events Personal

The Best Damn Food & Drink Gift Guide 2022

For the third year in a row, we’re back! Our annual food and drink gift guide features our favorite products — ones we’ve used ourselves, received as gifts, and/or gifted to others.  Like last year (and the year before), there’s no ulterior motive. There are no affiliate links or kickbacks. Just the products we love and most often recommend to…
Events Marketing SparkToro

Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events

On November 10th, we’re running SparkToro’s first-ever marketing summit: SparkTogether. It’s live. It WON’T be recorded (because our presenters are sharing confidential numbers and information). And we’d love to have you there. For details and tickets, check out the SparkTogether 2022 Event Page, or read on for more background. Early bird tickets are on sale until Oct. 8, then prices…

The Episodic Content Creator’s Guide to Using SparkToro

Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top charts, and they’re very good at their work, helping clients like Zoe: Science & Nutrition, Startup Dads, A Cuppa Happy (and more) launch, grow, and reach chart-topping numbers. Rich kindly gave me permission to make my…

Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products

The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full episode, Big Tech Monopolies, is available on YouTube. It covers an issue I’ve railed against before, but with a heightened sense of urgency: there is actually a bipartisan bill in Congress that might fix this. Thankfully,…
Events Personal

The Best Damn Food & Drink Gift Guide 2021

Welcome back to the best edible, potable guide to gift-giving the Internet has to offer. Like last year, we’ve assembled a lengthy list of food and beverage gifts from around the web. And, like last year, we have absolutely no ulterior motive. None of these links have affiliate codes, there’s no kickbacks, we’re just sharing products we (and people and…