The Final Chapter of My First Startup
I’ve told this story only once before. Never in writing. Never on video. My voice was shaky and I barely stumbled through it. But…
Events
A Crash Course in Speaking at Conferences
Out of curiosity, I Googled, “public speaking tips” and the first piece of advice I saw was: “Breathe.” After my eyes rolled out of…
Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast…
Over on Mastodon, SparkToro CEO Rand Fishkin and Seer Interactive CEO Wil Reynolds were chatting about the blind advice of “Raise your rates!” and…
The Best Damn Food & Drink Gift Guide 2022
For the third year in a row, we’re back! Our annual food and drink gift guide features our favorite products — ones we’ve used…
Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events
On November 10th, we’re running SparkToro’s first-ever marketing summit: SparkTogether. It’s live. It WON’T be recorded (because our presenters are sharing confidential numbers and…
The Episodic Content Creator’s Guide to Using SparkToro
Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top…
Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products
The SparkToro team got an exciting surprise on Sunday evening: a mention of our research on Last Week Tonight by John Oliver. The full…
The Best Damn Food & Drink Gift Guide 2021
Welcome back to the best edible, potable guide to gift-giving the Internet has to offer. Like last year, we’ve assembled a lengthy list of…
The Best Damn Food & Drink Gift Guide on the Web
What’s in this guide that makes it so good? 37 small, privately-owned, high-quality businesses you’ll actually want to support, 75+ delicious food and beverage…
Marketing Takeaways from the 2020 US Election | Part V: Brand Familiarity & The Weaknesses of Product
Welcome to the final episode in our five part exploration of the 2020 US election from a marketing lens. If you haven’t already, make…