In a Zero-Click World, Traffic is a Terrible Goal
60% of marketers say their top goal for the next 12 months is “increasing traffic.” And 59% say their primary KPI is… also traffic.…
How to Use SparkToro + LLMs to Do Marketing Magic
Most folks who follow me know I’m a bit of a late adopter and skeptic of AI. Yes, it can do some impressive things…
“AI will replace all the jobs!” Is Just Tech Execs Doing Marketing
Over the weekend, I went digging for evidence that AI can, will, or has replaced a large percent of jobs. It doesn’t exist. Worse…