Month: December 2025

Marketing Startups Tactics

Your Next Launch Will Fail Without an Amplifier Strategy

Amanda NatividadBy Amanda Natividad
When teams say, “We’ll build first and figure out marketing later,” they’ve already made their launch harder. That’s not a dunk; it’s an observation. Every time we separate “product” from “marketing,” we guarantee that one will limp behind the other. I was reminded of this when Rand said in a recent interview with Jacob Cook (for his students at Harvard…
5-Minute Whiteboards AI/LLMs Data Psychology Research

Never Ask an AI Tool How It Came Up with That Answer

Rand FishkinBy Rand Fishkin
This post on LinkedIn by Britney Muller is, IMHO, the most important short piece on AI you’ll read this year. It’s so critical to understand what she’s saying here that I’ve focused this week’s 5-Minute Whiteboard on explaining and demonstrating exactly the problem she’s so succinctly captured. If you’ve ever asked ChatGPT, Claude, Perplexity, Gemini, or Deepseek why it gave…
Agencies Data Industry Marketing Research

The 2025 State of Digital Agencies: it’s still rough out there, but slowly improving; and is AI really a threat?

Paddy MooganBy Paddy Moogan
Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and my investors. Their fears, concerns, successes, and trends are bellwethers for our field as a whole. Is AI hurting or helping marketers? Is the Zero Click costing them clients or gaining them new ones? Are agencies’…

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