Month: July 2026

Product SparkToro

NEW: Brand Affinity is Now Live in SparkToro Reports

Rand FishkinBy Rand Fishkin
Starting today, SparkToro audience research reports now contain brand affinity data, showing the companies, products, and brand names an audience is most familiar with and/or purchases from. When we first received requests for this data, my cofounder Casey went to work finding a way to use our existing audience data sources, and, genius that he is, uncovered a solution. Granted,…
5-Minute Whiteboards Analytics Content Marketing Marketing Tactics

7 Reasons Every Marketing Team Should Monitor Brand Mentions

Rand FishkinBy Rand Fishkin
Wait a minute… are you telling me you’re only doing brand monitoring for reputation management?! What is this, 2004? It’s time for an upgrade, not necessarily to your tools (though if you’re still using Google Alerts, OMG stop; Alertmouse is free and 100X better) but to your process. I track mentions of my name, SparkToro, our research, my investments, my…
Content Marketing Marketing Tactics

Creating and Promoting Were Never the Same Decision

Amanda NatividadBy Amanda Natividad
I’ll admit I’m kind of a thinkboi (gender neutral). I’m often more interested in the philosophies behind marketing — how we pick our campaigns, which ideas are worth exploring — than in the campaigns themselves. So when Tim Soulo asked me a question on the Ahrefs podcast that I couldn’t immediately answer, I did what any thinkboi would do: I’ve…
AI/LLMs Product SparkToro

The SparkToro API is Live: Audience Research as Infrastructure

Casey HenryBy Casey Henry
I have a confession. For years, my least favorite customer question was “Does SparkToro have a public API?” Not because it was a bad question. But, because the answer was always “not yet, we still have other, higher priorities,” which is… a pretty deflating answer to have to give.” SparkToro was built as a web app: a research tool marketers…

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