If Your Marketing Mix Doesn’t Match Your Customer’s Journey… You’re Gonna Have a Bad Time | 5-Minute Whiteboard
Imagine that you have perfect knowledge of how every potential customer starts their journey to learn about the kinds of solutions your business offers. And that in that hypothetical, 25% of those potential customers learn about solutions in your space by typing keywords into Google. That’s a pretty reasonable average across most industries, but… guess what? You’re putting 75, 80,…