Trendjacking Without the Cringe
Here are some cringey ideas for your next viral social media post: photoshop your brand’s responses to Adam Levine’s dubious DMs; make a meme…
Advertising
SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing
It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use…
8 Counterintuitive Marketing Strategies That Actually Work
Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve…
What Your Marketing Needs is a Bad Guy
If you’re a big brand, already established, conservative in your ways and happy with your performance, this advice isn’t for you. But, if you’re…
What if Performance Advertising is Just an Analytics Scam?
“What the pandemic showed is we can take marketing down to zero and still have 95% of the same traffic as the year before.…
The “Marketing is Evil” Problem.
“I hate marketing.““Marketing is evil.““Marketing doesn’t work.““Marketing doesn’t work on me.““I’ll never buy from a company that markets to me.“ My best argument against…
NEW in SparkToro: Content and Profile Text Insights
What does your audience talk about online? How do they describe themselves? What hashtags do they use? Prior to social media aggregation software, answering…
When Choosing Marketing Channels, Visualize the Curve
Business Owner: “We’re launching a new company/website/campaign and want to buy ads that can get us some customers. Once that’s working, we’ll invest in…
SparkToro Now Has 50% More Podcasts
The Short Version: Every SparkToro search you perform now contains far more podcasts. That’s because we’ve made more connections between podcasts and their (or…
In 2020, Two Thirds of Google Searches Ended Without a Click
In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click…