The “Click-My-Bio” Litmus Test

I’m guilty of giving some bad, incomplete advice. I talk a lot about how to engage with influencers and how to earn the attention and awarenes of folks who might help you amplify your messages to a larger audience. It’s a good tactic and I stand by it. If you’re trying to reach people, building connections with the folks who…

Mixergy Interview On Startup Marketing, Reaching Early Adopters, Burnout, & More

A few weeks ago, Andrew Warner of Mixergy interviewed me on a number of topics. We started by talking about launching a startup marketing strategy, got deep into the tactical process of earning an audience, and ended discussing some of the challenges I’ve had at Moz this year. (Andrew via Extra Pack of Peanuts) Andrew is one of the best…

Can’t Sleep; Caught in The Loop

During the worst weeks of this year, I’ve had this weird mental cycle that, despite being incredibly exhausted, keeps me awake. In my head, I’ve taken to calling it “The Loop.” (photo credit: Geraldine in Paris) The Loop starts out with something small. I’ll be lying awake, in bed, trying to fall asleep, and thinking (as I do most of…

Swapping Drivers on this Long Road Trip Together

2013 has been a really hard year for me. In many ways, it’s been harder than even the 2002-2006 era when my Mom and I went deeply into debt and worried about paying the rent and being chased by creditors. Some of that is attributable to the less-than-what-I-hoped-for results the business achieved (mostly because we artificially constrained our acquisition funnel…