Month: March 2023

Hiring Marketing Startups

Maybe You Need a Fractional Marketing Director — Not a Fractional CMO

Amanda NatividadBy Amanda Natividad
I recently blurted out during a webinar that company leaders should think beyond the role of fractional Chief Marketing Officer (fCMO) — and instead consider other fractional roles. Someone followed up to ask me about the downsides to fCMOs, and then I suddenly remembered my past experiences in working with a few of them. They were definitely pleasant, talented and…
Data Product SparkToro

NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro

Rand FishkinBy Rand Fishkin
Three years ago, if you wanted to uncover which podcasts Data Scientists listened to, or find out which social accounts were most followed by people who talk about Organic Chemistry, you’d need months of surveys, interviews, and manual data collection. Then, in April of 2020, SparkToro launched, and high-quality answers to those questions could be found in seconds. Since launch,…

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