Marketing Tactics

Your New KPIs to Gauge Content Quality

Rand hates the phrase “high-quality content.” Quality is entirely subjective. And because it’s subjective, it’s impossible to measure, let alone find agreed-upon standards. Here’s an example: Remember that Ted Lasso Season 2 episode, Beard After Hours? Rand thought it was art while Casey thought it was drivel. (I have the least helpful opinion here which is that I thought it…
Marketing Startups Tactics

How Being Customer-Led Can Double the Impact of Your Traffic

This is a guest post by Georgiana Laudi and Claire Suellentrop of SaaS educational and growth consultancy Forget the Funnel. They are the co-authors of Forget the Funnel: A Customer-Led Approach for Predictable, Recurring Revenue. Customer acquisition in 2023 is not like customer acquisition in 2013. Why? The competition is much greater. We now have 16x the competitors we did…