Why Every Company Should Have a Marketing-Focused Webdev Team

Ask any marketing consultant focused on inbound channels (SEO, social media, conversion rate optimization, email, etc.) what the most challenging part of their job is and 75%+ will say: “working with the engineering team.” This should come as no surprise. Engineering and webdev resources are, along with web marketers, the biggest scarcest and hardest to hire for web-based businesses. We…

Why Does a Big Funding Round Slow Down Your Pace of Innovation?

“Why can’t we build it faster?!” I’ve never met an entrepreneur in the software field who doesn’t ask themselves that question daily. For a lot of the past few years, I had an excuse: the constraint of capital. But, since April (when we raised $18mm), that argument’s invalidated. There’s an excess of cash on the balance sheet, and yet, from…

You Must Choose Metrics, But Choose Wisely

I had lunch with Thomas from our production engineering team today. During our chat, we talked about the future of the company’s organizational structure and plans to split into feature-focused teams after a big launch we have planned for 2013. Thomas noted that in his previous role with Amazon, teams were judged directly against metrics for the features on which…

We Can Do Better Than Bit.ly

Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. I like being able to track all the sharing I do across networks with a single URL shortener, but the site’s frustrating from numerous levels. Historic data and habit are most of what keeps me from moving to other services (along with…

Understanding Stock Options at Startups (and at Moz)

Last Friday, SEOmoz held our “allhands” meeting at the Big Picture theater. Out of ~98 Mozzers, 85 of us were in attendance (sadly 3 had to leave intermittently to deal with a misbehaving Riak database we’d just upgraded). We’ve grown a ton over the last 6 months (from ~50 in January) thanks in part to our funding round in April.…

Time Recovery Hacks

Startup life has intense time requirements. In the early phases, there’s a lot of nose-to-the-grindstone need, and if the company successfully scales, the internal and external demands on your time rise dramatically. With this blog, and my commitment to staying close to the everyday issues of the marketing industry, I’ve had to build up a lot of segmentation to effectively…

24 Things I Know Now That I Wish I Knew Then

I really liked Rae Hoffman’s post from last month, Entrepreneurial Lessons: 48 Things I Know Now That I Wish I Knew Then. And, while I don’t agree with everything on her list (at least as it applies to the experiences I’ve had), I felt compelled to take up the format she’d presented and do something similar. (via waltërcin on Flickr)…

More Retweets Lead to More Twitter Followers, Right?

Being a moderately analytical marketer, I should be pretty smart about assuming a correlation between two events that might not necessarily exist. And yet, for the past few years, I’ve foolishly done the opposite. Below is a chart of my Twitter follower growth from Followerwonk over the past 60 days: The spikes are probably days when I’ve sent some awesome…