Why LinkedIn Might Have Two Algorithms — and Why Marketers Should Care
We marketers talk about the LinkedIn algorithm as though it’s a single behemoth. But a recent analysis from Christopher Penn suggests the platform may…
Social Media
How to Overcome the “Link in Comments” Problem on LinkedIn and Other Social Platforms
Those pesky, anti-link, pro-native-content social platforms are at it again, muzzling the visibility of links anywhere and everywhere they can. Sure, they occasionally let…
Nobody Is Dying on Hills
One massive hurdle for would-be creators is feeling that everything they say must represent a hill they’re willing to die on. Sure, if you’re…
The Internet Needs Less Fighting, More Invisible Subtweets
I guess we can’t really say “subtweets” anymore because Twitter is now X and tweets are now blandly called “posts.” But we all know…
The Overlooked Reason Your Content Isn’t Gaining Traction
“Your content isn’t getting amplified? Well, maybe it’s not good enough.” If I haven’t said that out loud before, I’ve definitely thought it. But…
The Digital Watercooler is Gone
I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest…
The Biggest Mistake We Make When Asking: “Where Are My Customers?”
It’s January, and that means many marketers are tasked with a project to identify new channels and sources of influence for new potential investments.…
3 Common Social Media Mistakes That We Don’t Talk About Enough
You know it’s not scalable, but you do it anyway. You email your friends, “Hey, I just posted this thing on LinkedIn. Would you…
If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time
Yes, this is a rant. It’s a rant about where leadership teams allocate their marketing budget vs. where their potential customers actually pay attention.…
When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. “Zero-Click Marketing sounds good and…